Curation is one of those words that is often thrown about all the time.
Though it may sound like a scary buzzword, curation is nothing more than getting other people’s content and sharing them.
Today, I will share with you not only the best content curation tools to help you get content you can share but also how it benefits your blog or online business.
What is content curation?
Content curation is an action—a process where you get information about a particular topic and then organizing the in a way that people will find it easier to use.
Another purpose of curation is to make the content accessible.
If you have ever heard of an art curator, the job of this person is to select, organize, and catalogue pieces of art.
If you visit a museum, it is not likely that you will meet the curator, but you will certainly get to see the different pieces of art for a particular niche—like Rembrandt, ancient pottery, etc.
In online entrepreneurship, your job as a curator is just about the same.
However, with the millions of contents online, it is a little difficult to find content that is worth sharing.
And this is why you need tools.
Content curation is usually done via social media.
Let say that you have a website about dropshipping and e-commerce.
Let us also say that you have a Facebook page for it.
One of the things you want to do to engage your followers is to produce content.
The thing is that you cannot produce content all the time.
Also, your audience may get tired of the content that you share.
An alternative to this is to share the content of other people.
For example, you can share content from gurus like Franklin Hatchett for dropshipping, or content for Neil Patel for internet marketing and SEO.
While this may seem counterintuitive because you are making your audience visit other sites, it does work for you, too.
Your audience will realize that you are really after their interests, not just yours.
Content curation can happen in so many ways.
An RSS feed is a way to curate content.
You can share the content you have gathered in your social media pages, or you can create something like a directory of links on your website for the contents you want to share.
What are the benefits of curation?
Let us take a look at the benefits of content curation.
Content curation does not benefit you in terms of website traffic—like if you optimize your Facebook ads—because you are telling people to visit other people’s content.
But if you want to, you can share one content from another website along with your own.
For example, you can share two links on your social media posts.
One is yours, and one is from the curated content.
If your audience sees this, they are likely to open both links you shared.
4 Best tools for content curation
Alright, I have to tell you here that you can curate content manually.
All you have to do is to subscribe to websites and follow social media channels that are related to your niche.
But who has the time to do this?
No one. Unless if you are really a full-time blogger or affiliate marketer.
The solution is to use a content curation tool, and below are my recommendations.
This one is not free. It costs $18 per month. Feedly is basically an RSS feed on steroids.
You can automate it to browse for new content from your favourite sites.
If you do this, you will have to go to the page and copy the URL and share it.
The second method is by aggregation.
You can program Feedly to automatically get content for you.
From there, you can start sharing the content to your blog or social media channels.
This tool is great because it has an algorithm that recommends content to you.
It does not only scrape content from the site you want, but it will also recommend content related to the niches of your choice.
You can even categorize the content that you choose to make it easier for you to make something out of them.
It also has a publishing option where you can repurpose content for your website.
You can share the content via your social media or blog.
This is not the same as the first repurposing that we talked about earlier.
In this type of repurposing, you are not writing your own version or spin, but rather you are using the content as it is, but merely sharing it.
What I like about this tool is that you can use the content that you scraped in your newsletter.
Lastly, you can automate the sharing process.
If what you want is to get a lot of content so you can save them, then Pocket is the best tool for. It is called so because it is like a pocket where you can store stuff.
With this tool, you can bookmark as many pages as you want on the desktop or on mobile. You can even send the links to yourself.
The great thing about the tool is that it can save not just texts but also images and videos.
The tool has a function where you can also categorize or tag articles that belong to the same niche.
Furthermore, it has a search function, which makes it easier for you to find articles that have the keywords that you want.
You can also integrate Pocket with more than 500 apps out there.
4. Content Gems
This content curation tool is like a discovery engine.
What it does is that it scrapes the internet for articles related to your site.
It is like a search engine.
However, it also allows you to get content based on social signals and types of media that you are looking for.
With Content Gems, you can share content directly to your social media channel, and then you can also create a weekly newsletter.
What you can do is to plug your own content in your newsletter so you can also get traffic.
You can integrate Content Gems with other content tools like Hootsuite and Feedly.
It also works with Slack and WordPress.
These four tools should be enough to get you started.
My advice is that you start with free content curation tools.
Subscribe only once your blog or affiliate marketing business is already earning money.
Also, I advise you to use tools that allow you to integrate at least three social media channels.
This way, the contents you selected will automatically get shared with little intervention from your end.
The goal of content curation is to share the content of other people but in an easier and more organized manner.
Remember, it makes sense that you give credit to the source of your content.
There is nothing wrong with sharing for as long as you gave credit to whom it is due.
Summary: Content Curation Tools to Help You Get Content You Can Share
Remember: content curation is nothing more than gathering content and sharing them to your audience.
It is not copying someone’s content.
In content curation, you are merely sharing links to your audience—links to information that you think would benefit them.
Sharing content that is not yours is not illegal.
It builds your credibility and makes you a reputable though leader in your chosen niche.
Choose from the different content curation tools that I presented here to you today, and you will see your credibility improve.