5 Important Pages Each Website Must Have

Whether you are building your website in Shopify or in WordPress, there are standard pages that you have to create.

Not only will these pages make your website look professional, but they will also keep you compliant with legal requirements.

But what are these pages?

These pages are:

  • Home page / landing page
  • About and Contact
  • Terms and Conditions
  • Privacy Policy
  • Blog

I will explain why each of these is important. By the end of this tutorial, you should have clarity and guidance why these pages are not negotiable, and how you can build them the right way.

Home page / landing page

Your website homepage is what is going to make or break your website.

It is very likely that your home page is what your customers will see the first time they access your site.

The landing page is like the frontage of a physical store.

If it looks ugly, people will not enter. In the case of an online business, your site visitors will not bother to explore.

A home page and a landing may have different styles—but they have the same purpose.

That purpose is to draw the attention of your user and make him stay.

Here are some tips in building a home page:

  • Use a hero banner – the hero banner is a large rectangular image at the top of your home page. The hero banner must be able to convey what your website is about. Use a high-resolution image and make it clean—avoid clutters so as not to confuse site visitors.
  • Use CTA – a call to action button is an important aspect of a home page. If you are operating a website store, you should have buttons that encourage your site visitors to explore your product categories. If it is not a store, you should still use CTA buttons, especially for getting email subscriptions.
  • Use a menu – the site visitor must easily find a menu at the top of your page. The menu should be easy to use, and the texts you use must be easy to understand. For example, your menu should have one-word texts like blog, shop, cart, checkout, etc.

The home page must also have a display of what you are offering.

For an online store, you can create a carousel of products.

If you are an affiliate marketer, show the user right away what blog posts they can read.

About and Contact

The second on our list of important pages each website must have is the About page, and I will squeeze in the contact page.

It is up to you if you want to put these two pages together or not.

The About page is what your site visitors will check out to find out who you are.

This is an important page that you can never compromise.

Here are some tips to make your About us page credible:

  • First or third person – if you are a solopreneur, you have to write this page and use “I.” If you are an organization, use “we.” Why is this? If you are a solopreneur, it is easier for people to relate to you if you address yourself in the first-person.
  • Use images – do not be ashamed to show yourself, and do not worry about all these talks about scams. You will become more credible if people see your face on your site. Also, there are many ways to protect yourself online. A mere picture of you online should not be a cause of concern.
  • Connect – on this page, you must find common ground. Why should readers trust you? Who are you? You need to write your page like as if you are talking to your target audience.
  • Provide value – say why you built your website. Focus on what you can offer and why people should follow you. Do not attempt to sell—people do not like salesy bloggers, store owners, or affiliate marketers.

Add a piece of contact information on this page, or you can create a different one.

This is entirely your choice; an email address is enough, but you may want to add your social media profiles.

Your About page is what makes you a credible website operator. Without it, people are not likely to buy from you.

Terms and Conditions

The T&C page is a legal page. Many store owners and bloggers do not do this because they do not want to write it.

The thing is that there are many websites out there where you can get a Terms and Conditions page template.

They are free.

All you have to do is to change some parts of it, like the business name, contact info, and address.

Here are some tips to do before you publish this page:

  • Warranties – this page must be clear about what warranties you offer if you are selling products.
  • Government – in case of legal dispute, the page must be clear as to what government laws shall apply. For example, you can say that US laws apply to your website
  • Responsibilities – you must tell people the limits of your responsibilities. This is also especially crucial if you are operating an e-commerce store. This page must also specifically tell people that your liabilities are limited.
  • Disclaimers – this is the best page to fully disclose your disclaimers. For example, you may be an affiliate marketer, and you have to tell customers that you do not own the products that you sell.
  • User accounts and subscriptions – this page must tell people how you handle data and what the limits of their memberships are. For example, you can say that they do not own the website and that they have no right to hack, edit, and do anything that is beyond the limits of their membership.

Always remember that this page must tell people what you expect of them. Consider this page as your “rules” page.

Your Terms and Conditions page must tell your users what you are responsible for, and that they are expected to abide by these rules.

Privacy Policy

Next on our website pages list is the Privacy Policy.

It is a page is dedicated to letting your site users know what you do about their data, and how far your responsibility goes about data security.

Here are some tips about writing your Privacy Policy page:

  • Information collection – this part should tell your site users what kind of information you collect. For example, you can say that you collect names and last names and email addresses. Also, you must tell your site visitors how their user information is collected. For example, via opt-in.  
  • Use of information – this part should tell the user how you use the information that you collected. For example, you can say that the email addresses you collect will be used for sending marketing emails. You should also explain why you use the information and how you will benefit from it.  
  • Use of cookies – in this part of your page, you need to tell your site visitors what a cookie means, and how it works. You should also say that sometimes, the cookies that go to their browser are not yours but from your third-party affiliate program providers.
  • Notification of changes – you should also explicitly say here that your site visitor users do not need to be notified about policy changes on your website.
  • Rights of users – lastly, your page for your Privacy Policy must tell the site visitors about their rights and what laws apply. For example, you can quote the laws about GDPR. You can also say that you can revoke rights to access as you deem necessary.

The Privacy Policy page is your safety net in case one site visitor claims that you sold his email address, or that you compromised his personal information.

Like the T&C, this page has to be easy to understand and must be very clear.


The last on our list is a blog.

Yes, this is an important page on your website, even if you are not operating a blog.

You must have one even if what you have is an online store.


Because a blog page is what gives you traffic for free. It is also the page that makes you credible.

Here are some reasons why you need a blog:

  • Credibility – your blog posts are what make your website credible. Even the biggest companies have blog pages. For example, Oberlo and Shopify.
  • Authority – if you have a blog page, your posts will tell your site visitors that you know your stuff, that you are an authority in your niche and that you are an expert they should trust.
  • Free traffic – if you do it right, your blog posts can bring a massive amount of traffic to your website. The time will come when you can drastically reduce your expenses on ads because of the organic traffic that you are getting.

Now, here are some tips to make your blog pages effective:

  • Regular content – you must publish regularly. It does not matter if it is once a week or three times a week. What you have to do is to publish on regular intervals so you can accumulate content.
  • High-quality content – the blog posts you publish must be better than those that are ranking on the first page of Google. Your site visitors can also tell if you are just publishing for the sake of blogging, or if you are really providing value. Each blog post must be unique, not copied, and must also be in-depth.  
  • Helpful content – the posts you publish must help solve a problem. This is how you create credibility and authority. If you can solve people’s problems, they will trust you more. As a result, they are more likely to buy what you are offering.
  • SEO – never underestimate the power of SEO. You have to use the right keywords and make sure that your website is mobile-friendly.

A blog is an important page on any website, and it has to be accessible from your homepage content.

It does not matter if you are operating a store or an affiliate marketing website.

If you cannot commit to writing, you have to seriously consider outsourcing your blog content to an affordable but high-quality freelance writer.


You can add more pages to your website as your heart desires.

However, these five are the most important. Without them, something is amiss.

If you are operating a dropshipping store, you can add a shipping policy page, or a returns and refunds page.

If what you have is an affiliate marketing site, you can add a page where you display your favorite tools or products that you want to recommend.

Always remember this: if you are building these important pages each website must have, you need to write them from the perspective of a user.

Think of what customers may want to know and make sure you address their potential concerns.

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