When utilizing dropshipping as a business, it is important to research and analyze what is currently working well for your competitors.
In this short guide, I will list some of the FREE tools you can use to spy on your competitors today.
Your goal as a dropshipper is to make sales FAST. It will be a bit confusing at the start but as you progress, it will become very easy!
It is important to keep the following points in mind when you are implementing competitor research:
- Who are your competitors
- what products are currently trending/selling
- how are they pricing their products
- whats their marketing strategy
- what Shopify apps do they use
- what are their strengths and what can they improve on
This website allows you to find hosting companies by an IP address.
You can search for Shopify stores through this IP address: 22.214.171.124 or select Shopify, Inc from the drop-down under IP Owner/Parent IP Owner/ Hosting.
Here, you will have access to hundreds of Shopify stores which you can analyze.
I like to start from around page 500 and look for other dropshipping stores.
You can also copy and paste the website URL and head over to similarweb.com.
This website can help spy on your competitor’s traffic sources and SEO keywords that are currently generating them organic traffic.
Exchange.Shopify.com is a great site to find Shopify stores for sale.
You can choose from a wide range of niches and monthly revenue.
Find stores related to your niche and see what they have implemented on their store.
Are you missing out on any certain products or plugins? Also pay attention to their site layout, design and colours.
You could use these stores as inspiration for your own business.
Head over to Google and enter: site:myshopify.com “niche keyword here”
Quotation marks help Google to only display related sites related to your niche keyword which includes “myshopify.com” in the URL.
It’s not a common thing to have “myshopify.com” in the stores URL.
Many dropshippers still have it since they haven’t paid for a custom domain.
Keep in mind having “myshopify.com” in your URL does make your store look unprofessional and less credible for potential customers.
I recommend branding your store to have a competitive edge over other dropshipping stores.
Simlar to Google search, type in “myshopify.com” and “niche keyword”.
Try these keywords too!
- Get yours now
- Get yours here
- Just pay shipping
- Only pay shipping
- Tag a friend
- Tag someone
- Like and share
- Claim yours here
- Claim yours now
- Limited supply
- Giving away 50 free
- Giving away 100 free
- 10% OFF
- 25% OFF
- 50% OFF
- 80% OFF
- Free shipping
- Buy here
- Buy this
- Get it here
If you know who your competitors are, check out their Facebook Page and have a look at their Info and ads.
Pinterest is one of my favorite social media platforms where you can find some very interesting ideas.
Type in your product and niche keywords to find other e-commerce stores.
It is important to analyze the e-commerce market as a whole and not focusing just on Shopify stores.
Here is a quick tip, add this to the end of any competitor you find: /collections/all?sort_by=best-selling. This will allow you to quickly see what the best selling items of the store.
It’s important to keep it simple! Don’t over complicate things too much.
Make a shortlist of the competitors you wish to research and pay attention to the different elements which make up their store.