Web traffic is a significant factor in its success.
Whether it is a blog site or an online store, their traffic will determine its rank in the SERPs, its potential sales and leads, bounce and retention rate, etc.
Generating visitors is fairly easy. There are numerous ways, and you can even cheat your way through it.
However, you should know better than to resort to bots. You should aim for relevant traffic.
In this article, I am going to show you 8 Ways to Drive Targeted Traffic to Your Website.
1. Provide High-Quality Content
First off, most site masters probably, already know this, but the effect of your content should be emphasized.
This will mainly draw your target audience’s attention.
So, how do you say if an article is high-quality? Take a look at the elements below:
If you are specializing in one specific niche, which is the case for most sites, you should create and publish topics that are related to your expertise.
This way, you can practice consistency, and it will be easier for you to establish your name in the field.
Not doing this and putting out contents that are completely unrelated with each other will attract a varying audience, that’s for sure.
However, it will be difficult to build an audience base that will genuinely look forward to what you will release.
Your content’s readability involves its spelling, grammar, sentence structure, and how it appears as text in general.
These should be applied no matter what language you’re using.
Normally, a large number of sites use English as their medium, which is helpful in communicating internationally.
If you have the perks, you can invest in translations to further ensure a global audience.
Of course, your content should be yours, not a knock-off of another creator’s.
Keep in mind that you can get sued for plagiarism which will require a fine of up to $50,000 and a one-year jail time.
This does not yet include how your reputation will be affected in the aftermath.
Producing contents is not limited to bloggers. Even e-commerce sites can provide a blog page to better promote their products and/or services.
Other things that you should pay attention to are how often you post, its length, and the analytics you get from your content.
2. Build Online Presence
The second method that we will talk about involves your online presence.
This is going to give you free website traffic.
Users tend to interact more with content creators that they recognize.
They want platforms that they can reach easily.
The most efficient way to do this is through social media sites.
Social media is a huge part of an individual’s daily routine.
There are billions of users present in one site, which is an ideal statistic for those seeking a large audience.
Here are some sites that you can try out:
Facebook is the largest social networking site worldwide, with 2.7 billion active users.
This is best for both text-based and picture-based posts.
An advantage of this is there are thousands of community groups to join.
You can find multiple about your niche, which will make the promotion more efficient.
This platform is also free, so you don’t have to worry about additional investments.
LinkedIn is somewhat similar to Facebook, except that this is specifically designed for professionals.
This is a good place to share ideas with other experts and content creators.
The application offers two plans. One is the free plan which provides a basic account.
You can still do a lot of basic functions with this, such as liking, leaving comments, and profile customization.
The premium plan, on the other hand, has more advanced functions like hiring and being hired through Premium Careers, a sales navigator, LinkedIn Learning, and more.
This plan offers a one-month free trial and may cost you $29.99 to $119.95.
Moving on, we have Instagram. If you have already used this before, you would know that this is only ideal for promotions with eye-catching visuals.
You will need to pay extra effort in your images to optimize results.
Similar to Facebook, this won’t also require you to pay upon signing up.
The last on our list is Youtube. Aside from being a social media site, this can also act as a search engine. Video contents are the only types accepted in this platform.
Taking this into account, you can make videos about your content, your site, and even about you as the content creator.
Posting is completely free, and you can even earn some after meeting their monetization requirements.
Depending on your available time, you can use as many platforms as you can handle because most, if not all, of these, do not require specific hours to be considered as a user.
If you prefer, you can also hire social media managers so every inline strategy can be given focus.
3. Use Linking Strategies
Links are also a good way to direct the traffic to your desired location like the specific site and page.
Below are two of the most used linking strategies that you can look into:
Backlinks involve external sites. Here, you can insert links in between your content with the sole purpose of providing additional information.
This will require you to find legitimate sources and reputable sites because the quality of the site you gave will reflect on your reputation.
Your main goal in this strategy is to get others to link their audience to your website.
This involves the process of link building.
The disadvantage of this, on the flip side, is that this isn’t guaranteed.
- Internal Linking
On the contrary, internal links, from the name, will only involve your own site and its pages.
This is just like backlinking except that the links you will provide are from your site.
This is a good way to promote contents in one single article.
The most important thing that you should keep in mind is the number of content you currently have; the more content, the more opportunities to integrate internal links.
Although very helpful in generating traffic, linking should still be done in moderation.
Your site can look spammy and less informative if your content relies on them for even the simplest information.
4. Optimize Website SEO
Search engine optimization or SEO revolves around increasing your rank in the search results of a search engine.
It is one of the best methods to drive traffic to website.
Your goal here is for your site or one of its pages to reach the first page and become fully visible to users.
There are two types of SEO:
- On-Page SEO
This involves internal elements such as:
- Site Speed and Performance
- Internal Links
- Keywords and Tags
- Media Attachments
- Device Compatibility
Simply speaking, in this type of SEO, you will need to optimize your existing resources. Here, you will be focusing on making your site look and perform better in accordance with the search engine’s criteria.
- Off-Page SEO
Off-page SEO, on the other hand, is the opposite of on-page SEO. This deals with external factors in the online environment like:
- Guest Blogs
- Social Media
- Marketing Strategies
Usually, this will require interactions from the outside of your platform.
These may be directed towards another website, creator, or your audience in general.
Having a good SEO will help search engines recognize your website and its purpose.
This will also help bring high-quality traffic which is our main goal in this article.
5. Integrate High-Value Keywords
Now that we have already discussed the significance of SEO in one’s site.
Let us now move on to the keywords.
You have probably seen this as a part of the on-page SEO in the previous section.
If you are not yet familiar with this, keywords are either words or phrases integrated with contents.
Keep in mind that like the traffic, we should also target high-value keywords to ensure relevance.
Here are some tips about this method:
- Use Different Versions
Contrary to common logic, constantly using repetitive keywords or the act of keyword surfing will not increase your site’s value.
It will not heighten the possibility of being more relevant than other sites.
Instead of this, your site can be marked as spam and may be overlooked by search engines.
To avoid this, you can use variations of your existing keywords.
It can either be short-term or long-term versions as long as it will retain the meaning.
- Include Tags
Tags refer to codes that describe what an attachment is about.
These can be image tags, meta tags, title tags, header tags, etc.
Although tags aren’t visibly seen, relevant keywords should still be incorporated because these are also detected by search engines to determine a page’s topic.
Conducting keyword research beforehand can also help you arrive at the right keywords.
You can use different platforms, but if you want to start free, Google Trends will be the best way to go.
This can show you various data like a keyword’s search rate, the daily trending topics, and related search terms.
6. Consider Guest Blogs
Guest blogging is done by writing for another website.
This is like writing a regular content but is published on a platform other than yours.
This, however, will require you to follow certain standards.
These vary from one website to another but below are the most common rules:
- Must be able to produce good content
- Content to be submitted must be original
- Must have a legitimate site
- Links provided should be helpful and are in moderate amounts
- The author must be credible in the field
Some guest blogging sites also provide specific instructions, so make sure to read and follow each one.
You have to be wary, however, of being taken advantage of.
You should never give out private account information as this isn’t needed.
If you are not interested in writing guest blogs yourself, you can make your platform available for it.
You can allocate a specific page just for this.
7. Hold Contests
Contests are a fun way to attract traffic, and at the same time, encourage engagements.
These can be conducted in your site, or in your social media platforms as long as the mechanics are directed to your website.
The choices for contests are limitless. Below are some examples:
- Quiz Bee
- Experience Sharing (Post/Photo Hashtags)
- Post/Photo Liking Contest
- Writing Competition
It will be better if your contest is actually related to your niche so you can make sure that the participants are interested in your field of work.
Your prizes, on the other hand, can be digital goods like ebooks, audiobooks, digital vouchers, a profile feature, etc.
This may require you to spend a little bit but consider it as an investment for the traffic that you will be getting.
For the last method, we have advertisements.
This will definitely require a budget, so make sure to invest in credible platforms like:
- Google Ads
- Youtube Ads
- Bing Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Twitter Ads
- Pinterest Ads
Usually, the payment method for this is PPC or Pay-per-Click, but you can modify it in the settings of your chosen platform.
The amount that you will pay will also depend on the ad’s performance, so there isn’t a fixed rate for this.
This is most recommended if you are offering a product or a service on your website.
Blog sites, on the other hand, can settle for the free methods stated above as their goal only focuses on generating visitors instead of sales.
If you need to learn more, I have an article where I teach you how to advertise on Facebook.
Summary: Ways to Drive Targeted Traffic to Your Website
Your website’s traffic is the key to different opportunities.
Taking this into account, it is just right that you constantly find ways to increase them and maintain the already existing base.
The methods stated above are only some of the most recommended.
You can also do separate research to look for other ways.
Also, because most of them only need time and effort instead of monthly fees, you can practice as many as you can.
Observing how they work for you can also help in choosing the ways that you should optimize, and which should be stopped.