Originally named Shopify Booster, the name was later rebranded to Booster Theme.
The Booster Theme is equipped with all the features you need to double your conversions.
In today’s Booster Theme review, we will take a look at the features, benefits and how it can help your online business.
What is the Shopify Booster Theme?
When I was looking for a new theme for my dropshipping business, I noticed an ad on my Facebook newsfeed about Booster Theme.
I guess they targeted me since I visited other websites related to Shopify themes.
The Booster Theme is equipped with many features to maximize your conversion rate and average order value.
You can customize the layout, edit the font styles, colors, page format and many more.
Compared to a standard Shopify theme, you will have to pay extra fees every month if you wanted to certain features that is not included with the theme.
Booster has included all the addon’s you will need for a high converting store. This saves you money over time.
Booster Theme Demo Store
I spent a few minutes quickly browsing one of the demo stores available on their sales page. Overall, it looks very clean and user friendly.
The first thing I noticed was the full width banner at the top of the page. This is great for displaying high quality photos of your products.
Below the banner, you can display products from specific collections such as your best sellers. Hovering over each product tile will display a button to view more details.
Under the products you can upload images of your products and write a short description explaining the finer details.
Scrolling down further, you can display another web banner in the background with text. The parralax effect is pretty cool feature.
Just below the banner, you can display more product collections. For example, if you dropshipping store selling watches, you can display collections for different types of watches.
You can also display customer testimonials to increase trust and credibility, collect your customers email addresses and display more images and text to further highlight your products and brand personality.
In the footer you can display social icons, newsletter signup, payment icons and links to your pages containing important information about your business.
The Product page layout is very clean and clutter free. I love the simplicity and the twitch effect on the button to draw the customers attention to click on it.
You can also display related products to keep your customers shopping on your website longer.
I would use a better designed set of trust badges. The ones used in the demo store looks very unprofessional.
The font used is very easy to read and looks great on mobile. The only thing I found kind of annoying is the product counter.
On mobile it takes up a lot of the screen when stacked on top of the button.
When I clicked on the Buy It Now button, it took me straight to the checkout page, skipping the cart page.
This is an interesting feature not many premium themes offer on their store and it’s great to see Booster Theme has taken it into consideration.
The Cart and Checkout page are just the standard Shopify layout and navigation.
Booster Theme Features
The Booster theme is optimized for most modern smartphones and has made it easy to shop on mobile devices. The theme will automatically detect and adjust its layout to fit on any size screen perfectly.
If you’re dropshipping, most of your marketing will be invested on Facebook and Instagram ads. Your customers are more likely to be using their mobile devices when they see your ad.
You can display the product price, sale price, countdown timer, product variations and add to cart button above the fold to minimise scrolling.
Studies have shown mobile traffic is increasing rapidly, so it’s best to have a theme that will keep your store compatible with the latest technology. Source..
Direct to Checkout
This is a very useful feature I have seen used on a small number of Shopify themes.
Enabling this feature on the Boost theme will allow your customers to skip the cart page and take them straight to the checkout page where they enter their shipping and payment details.
The fewer steps a customer needs to complete a transaction on the front end of your store, the more sales you will be able to generate with ease.
Social Proof Sales Notification
When enabled, these popups will be displayed on the left corner of the screen which shows recent customer purchases.
Yes these are fake, however, it helps provide social proof and increase trust for new visitors to your website.
These popups can also create a sense of urgency for products currently on sale, persuading the customers to buy from your business more quickly..
I personally find this feature annoying everytime i see it used on an e-commerce store. Use these popups with caution.
This is another scarcity tactic used on Shopify stores to create a sense of urgency. You can set the timer to start from any time, but remember to be reasonable with it,
If you set it too short, the timer will end too soon. This will look kind of strange if the customer can see the product is still in stock or the discount is still applied to the product regardless of the timer.
You know that feeling when you walk into a store and it’s just you and the employee, feels kind of lonely and awkward…
Having a fake visitor counter can help new customers feel more welcomed on your store.
Enabling this feature will make your store look more popular and trustworthy.
This feature can be useful for new drop shippers with a new Shopify store.
I personally wouldn’t use this feature on more own store but it would be interesting to test to see if there are any difference in your conversion rate.
Cross Sell Pop up
This feature is great for increasing the average or value on your store. The popup will recommend related products before a customer checkouts.
For example, if a customer is purchasing a tent, you can upsell them a torch or a foldable chair since they are most likely going to be outdoors.
You can add and display up to 6 products.
The currency converter in the Booster theme will automatically change product prices based on the on the customers Geo Ip.
For example, say your business is setup in the United States, by default the prices on your store are set to USD.
If someone from Australia views your store, the prices will be displayed in AUD.
This feature is useful for store owners who are targeting a global audience. It can also help increase your sales.
Most standard Shopify themes won’t be able to automatically change the prices on your store, you will have to use a third party app which has monthly fees.
Free Plus Shipping Offer
You can offer free products on the frontend of your store. How this works is, you will offer a free product and set the price to $0.
However, the customer will have to cover the shipping costs. The strategy is to collect their email address so you can send them email marketing material in the backend.
This is another popup to collect your customers email addresses in return of a discount code.
You can customize the popup to match your store’s branding and also adjust the timing, and which pages it should appear.
It is useful for collect email addresses from visitors who are about to leave your store so that you can later send them email marketing to make sales in the future.
Again, use this popup feature with care. You do not want to annoy your visitors with multiple popups on your store.
By default, the Booster theme has integrated the Product Reviews App made by Shopify. After installing the Booster theme on your store, you will have to install the app and activate the app in the product page settings.
You can also use other review apps but it is not guaranteed to work with the Booster theme flawlessly.
What are the benefits of using this theme?
Here are some of the benefits from using Booster:
High Converting Product Page: Booster has kept their product page design minimal, allowing the customer to focus on the product images and add to cart button.
With less distractions, customers can decide to make a purchase more quickly.
Mobile Responsive: The theme looks great and performs very well on mobile devices.
You can tell the developers have a great team with creating a theme that is so fluid.
Navigating the store is easy and intuitive.
Multi Language: Booster can be translated into a different language regardless of your location.
Support: Besides having a great product, Booster has a support team ready to help with operating the theme.
Video: According to the sales page, you can also upload a video onto the home page banner.
Only a small number of standard Shopify themes have this feature.
What are the negatives?
Besides all the amazing features that are included with the Booster theme, let’s take a look at some of the negatives.
Firstly, if there are any future updates for the theme, you will have to reinstall the theme again on your store and reconfigure everything again.
This can be quite annoying if you’re making consistent progress and have to a pause on everything just to make changes to your store.
Secondly, some of the themes included in the Booster theme can be found for free on the Shopify app store.
If you do not need all the apps that comes with Booster theme, you can find alternatives for free instead of paying the $179 for a single license.
Thirdly, since the theme is quite popular, so it is important for you to customize theme so that it looks different from your competition.
If you’re a beginner at dropshipping, your products will most likely be similar to your competition. It is also a good idea to be selective about the features you enable on your store.
Customers can easily pick up if a store is dropshipping products from overseas when they see
What are users saying about this theme?
Checkout the Booster theme feedback from other Shopify store owners.
It seems the theme performs very well for dropshipping and print on demand stores.
Booster Theme Pricing
Ok, so how much does this all cost?
Single License: $179 (1 Shopify store)
2 License: $297 (2 Shopify store)
5 License: $497 (5 Shopify store)
Each license purchased will also include:
- Native English support 7/7
- Theme updater app
- Booster Theme security
- Unlimited access to the Booster help center
- Integrated Marketing tools
Overall, I will rate the Booster theme 4 out of 5 star review. I really like the layout and responsiveness of the theme on smaller device.
The features included also helps improve your stores conversions on the frontend as well as the backend.
However, it is best to be selective when enabling certain features.
Too many popups on your store can make it look unprofessional and very distracting while browsing.
Booster Theme Alternative
If you’re looking for a more affordable theme which focuses on conversions, read my Ecom Turbo review here. The theme comes with complete training from a 7-figure marketer.