eCom Elites Review: Is it Really Worth $197? (Version 2.0) – Standard & Ultimate Packages

eCom Elites Review: Is it Really Worth $197? (Version 2.0) – Standard & Ultimate Packages

Hi, Darren here!

If you’re planning on purchasing the eCom Elites Drop shipping course, you might want to read my review first…

Here are my honest thoughts and opinions on Franklin Hatchett’s eCom Elites Drop shipping Course.

What is the eCom Elites Drop shipping Course?

eCom Elites is an affordable online mentoring course by Franklin Hatchett which focuses on teaching e-commerce dropshipping using Shopify.

The training consists of 11 modules with each module covering many topics with hours of tutorials.

You will also have access to a private Facebook Group, weekly live Q&A sessions and an extra secret module withs tips and tricks to help you make more sales.

Who is Franklin Hatchett?

He is an online marketer from New Zealand with a couple of successful niche sites.

In 2015 he made his success in drop shipping and eCommerce by running several stores and promoting them through Facebook ads.

He then moved on to training others in creating their own success by creating eCom Elites drop shipping course.

He also developed eCom Turbo, which is the perfect Shopify theme that comes with a wide variety of styling customization features and built-in plugins at no extra cost, saving you more money while increasing your profits!

You can check out eCom Elites here. < 

Update: Franklin has also released his affiliate marketing course, Savage Affiliates. You can check out my review here. I finally made my first affiliate commission!

eCom Elites Modules Overview

this is an image of franklin hatchett ecom elites review

Franklin uses Zaxaa as a platform to handle payments. You can pay using either PayPal or Stripe.

Most courses I have come across only use Stripe which can be problematic for those who only use PayPal.

Once you have made a payment for the course, you will receive your login details via email which takes you to the members portal.

Franklin uses as a platform for his course compared to most courses who like to use

Navigating through the course is very easy and straight forward.

The user interface is also responsive on mobile which I found quite useful. It looks great on both desktop and mobile.

When you login into the course for the first time, you will see the course dashboard.

The first video you see on the page is an introduction to the course and a quick overview of what to expect.

On the left hand side of the dashboard, I noticed the list of modules, so I had a quick look one by one.

I was amazed at the amount of videos included in each module.

The Facebook Ads module alone is worth more than the asking price for the entire course.

Franklin makes sure to keep this module updated since Facebook is constantly changing.

Not only are you getting a blueprint for creating an online business, but also intensive Facebook Ads training which are valuable skills for digital marketing.

Franklin uses Vimeo videos which provides different video qualities. It ranges from 360p to 1080p and depends on your internet connection.


I tested each setting and was impressed to see the lowest setting still compatible on desktop and mobile.

The responsiveness of the dashboard on mobile devices is also a plus.

When I’m catching the train, I like to keep my mind stimulated instead of staring outside the window.

The videos look great on mobile and the user experience is not compromised on smaller screens.

However, you will need an internet connection to access the course and videos.

There is no offline viewing and you can not download the videos.

On the right hand side of the dashboard, you will see three different banners. These banners take you to:

  • Exclusive eCom Elites members Facebook page
  • eCom Turbo Theme
  • Discount to Shopify Membership


The first module is a welcome and introduction to the eCom Elites Course, the other 10 modules are training videos, an extra bonus section and weekly live Q&A sessions.

Update 2.0: Franklin has recently updated his course (late November 2018). The course now includes over 170 videos and a private Facebook mastermind group.

Module 1: Setting Up Your Shopify Store


Since the release of version 2.0, Franklin has updated this module with a new videos covering a wide range of topics.

You will learn about the differences between starting a general and niche store as well as setting up your first Shopify store from scratch.

Franklin also mentions about his eCom Turbo theme which many of his students have found success with. I use eCom Turbo on my own store since the theme has been optimized for conversions.

The features included in this theme has saved me hundreds of dollars each month compared to other themes which require extra apps.

Other videos in this module include:

  • Setting up payments and taxes for students located in and outside of the United States.
    Franklin makes sure all his students from around the world are covered on this topic.
  • Setting up store coupons and promotions.
  • Setting up upsells for more profit.
  • Linking your own custom domain to your Shopify Store.
  • Recommended Apps

Franklin also teaches you how to import products to your store using Oberlo.

Oberlo is a tool which fulfils orders automatically and can help automate your online business.

The more tasks you can automate in your business, the more time you have to focus on marketing and driving more traffic to your store.

Franklin also gives an overview on store funnels and why they are necessary for your success online. He goes into detail about each step of a funnel and shows you how you can optimize your store for more sales.

In total, there are 19 videos to help you set up your first Shopify store as a beginner.

Module 2: Sourcing Products


In the previous version of the course, this module was module 1. Franklin has now made this module 2 which makes more sense for the overall course structure.

In this module, Franklin goes into detail about finding the right products for your Shopify store.

One of the common issues I have noticed with other drop shipping courses is the lack of information when it comes to sourcing products. This isn’t very helpful for a drop shipping beginner.

However, with Frank’s course, he goes into great detail when it comes to finding the right products and suppliers to work with.

He also goes in depth with selecting a niche and how to find product inspiration when you’re first starting out.

Other videos in this module include:

  • Spying on other Sopify stores.
  • Facebook Product Research
  • Faster Product Research Method
  • Pricing Your Products
  • Selling a Fresh Product
  • Top 5 Broad Niches

There are also four bonus videos including a case study which proves what Franklin teaches works.

In total there are 22 videos with over 2 hours of watchable content.

Update 2.0: New videos are added to keep the course up to date. This includes new methods and tools for finding products.

Module 3: Facebook Traffic


This module has the most information and I highly recommend taking notes as you go along each video since there are hours upon hours of content.

Like most drop shipping courses, Facebook will be one of your main traffic sources. It can be difficult for a beginner to understand how to use Facebook to make them money.

Thats why I think this part of the course is worth more than the current $197 for the entire course.

Franklin goes into detail with setting up your Facebook Ads account, installing a Facebook Pixel, data mining, setting up ads, look a like audiences, retargeting  and much more.

Franklin also includes bonus videos about advanced targeting and his $100k blueprint.

Some of the Facebook training videos include:

  • $5 Facebook Method
  • Blog Post Method
  • PPE Method
  • Profit Multiplayer Method
  • Finding Your Audience
  • Key Performance Indicators
  • How to Create Advert Images
  • How to Create Videos
  • Advert Copy
  • Reading Data
  • Retargeting Structure

eCom Elites is one of the courses which shows you how to scale your business with Facebook correctly.

In total there are 32 videos, covering every aspect of Facebook marketing to get you started with making your first sale.

Franklin has made it easy to digest all the information with his over the shoulder teaching style.

Update 2.0: Facebook is constantly changing. Franklin makes sure his content is kept up to date.

Module 4: Instagram Traffic


Not as intense as the previous module, Franklin teaches you how to setup your Instagram account and how to find influencers which you can pay to market your product to their audience.

Franklin also shows you how to negotiate how much you should be paying for Instagram shoutout and marketing services.

Franklin also includes videos on:

  • Instagram Retargeting Blueprint
  • Finding Instagram Influencers with Google
  • Pricing Influencer Posts
  • How to run Instagram Adverts the Right Way
  • Setting up Instagram Ads

In total there are 9 videos packed with information to get you started with Instagram marketing.

Module 5: Email Marketing


In this module, Franklin will teach you how to set up your email campaigns and explains the importance of implementing email marketing on your own store.

Your email list is an asset that makes you money on the backend of your business.

Research shows a customer needs to be shown the same ad up to seven times before they take action on the offer. This is where email marketing comes into play.

Franklin also shares his unique method of setting up your autoresponder to maximise your results. He does an amazing job at explaining how to setup your business backend so that you can double your profits.

Other videos in this module include:

  • Collecting and sending emails
  • Advanced email marketing
  • Installing Contact Flow Pixel
  • Sending Out Newsletter
  • Warming Up Leads
  • Get Better Open Rates
  • MailChimp Alternative

In total there are 14 videos which provides you with all the steps you need to set up your first email campaign.

Module 6: ChatBot Profits


This is a new module included in the version 2.0 update. I haven’t seen many courses talk about this topic and its great to see Franklin has made a whole module about Chat Bots.

In this module Franklin teaches you how to setup these Chat Bots and how to get these chat bots to send out messages to answer your customers questions, collect new leads and increase engagement on your website.

Videos in this module include:

  • Basic Chatbot Setup
  • Installing ChatBot
  • Setting up Default Reply
  • Setting up ChatBot Comments
  • Chatbot Popup Box
  • Running ChatBot Ads
  • Setting up ChatBot Menu
  • Extra ChatBot Tools

In total there are 12 videos which cover everything you need to know about ChatBot.

Like Franklin’s says, if you’re not using ChatBot on your store, you are leaving money on the table.

Module 7: Building Sales Funnels


In this module, Franklin teaches you how to create your own sales funnel. But if you’re a beginner with e-commerce and drop shipping, you can revisit this module when you start to make consistent sales.

Implementing a funnel on your store allows you to upsell more products with just a few clicks.

The tool Franklin uses to create these sales funnels is ClickFunnels. ClickFunnels is a bit expensive especially if you’re just starting out.

Videos in this module include:

  • ClickFunnels Overview
  • eCommerce Share Funnel
  • Editing Your Funnel
  • Integrating Shopify
  • Connect Stripe and Paypal
  • Installing a Pixel into the Funnel
  • Adding Products to ClickFunnels

There are 15 videos in total for this module. Franklin shows you exactly how to use ClickFunnels to maximise your profits.

Module 8: Google Ads


This is another new module Franklin has added in the version 2.0 update.

In this module, Franklin will teach you how to connect the Google Shopping App to your store, setting up Google Ads, how to do keyword research as well as setting up the layout and structure of your ads.

He also goes into detail about the pros and cons of using Google Ads compared to Facebook Ads.

I personally prefer Google Ads since you do not need to worry about designing any ad banners or videos.

However, you can use both platforms to increase your profits just like Franklin.

Videos in this module include:

  • Google Ads vs Facebook Ads
  • Setting Up Google Account
  • Installing Google Pixel
  • Creating An Audience
  • How Google Bidding Works
  • Keyword Research
  • Creating a Google Text Ad
  • Google Retargeting
  • Optimizing and Scaling Ads

Franklin also teaches you how to use YouTube to display your ads under related videos based on the keywords people are searching for.

In total there are 17 videos packed with value. Franklin has gone in depth with Google and Facebook Ads training which is worth way more than his asking price for the entire course.

Module 9: Organic Google Traffic


In this module, Franklin will teach you how to rank your store in the search engines and where to find backlinks so that you can get free traffic from search engines like Google and Bing.

If your store is brand new, I would recommend publishing blog content if your theme supports the Blog feature, grow your social media profiles and focus on creating Web 2.0’s.

You don’t need to use the backlink service Franklin recommends if you’re starting with a fresh website.

However, I have used the service he mentions and they do provide quality products. I highly recommend checking them out if you’re into affiliate marketing.

Franklin loves fast results so most of his training will be based around using paid ads since it is a faster way to drive more traffic to your store.

If you’re a beginner with SEO, this module will provide you with the foundation of building your store for organic traffic.

SEO is a great way to get free traffic to your store but it does take some time and patience to see sustainable results.

You will have to do further research if you want to go more in depth with SEO techniques.

Videos in this module include:

  • Keyword Research
  • Researching The Top 10 Competitors
  • Ranking Structure
  • Building Backlinks
  • White Hat Backlinks
  • SEO Tips and Tricks

In total there are 8 videos which provides you with some basic SEO knowledge.

Bonus – Increase Sales & Secret Videos

In the last module, Franklin shares some of his secret tips to help you increase your profits.

I really enjoyed learning about Coupon Site and Warranty Upsell trick. Implement these two tricks on your store and you can make easy money.

Many courses out there become outdated after a year. The authors are either too lazy to update it or out there trying to sell another overpriced course.

Digital marketing is constantly changing, Franklin makes sure to keep his course up to date so that his students are always aware of any new marketing strategies.

You can tell Franklin wants you to succeed when you sign up to his course. All you have to do is take action and you will see results.

Bonus videos included:

  • Increasing Average Order Value
  • Upscale with Virtual Assistants
  • Building Facebook Pages
  • Review Site Sale Trick
  • Coupon Site Trick
  • Warranty Upsell Trick

These videos are quite interesting with a few tricks I have never heard of. Hats off to Franklin for sharing these clever tips to help you make more profit with drop shipping.

Bonus Content

Since the update of version 2.0, the course now has a bonus section which includes:

  • Top Niche Book
  • Top Product Book
  • Doing Custom Conversions
  • Looking at Ad Copy
  • Spying on Flippa Sites
  • Diving Deeper into Data

Again, Franklin over delivers with his content and the value he provides for his students.

Bonus Q&A


In this section of the course, Franklin has added past live streams where he answers questions from his audience. In total there are 6 videos, each video is about an hour long.

I quite like these Q&A videos because you often find some gold nuggets that you might have missed throughout the course.

Private Facebook Mastermind Group


Signing up to Franklin’s eCom Elites membership will give you access to the Facebook mastermind group.

This group is still active today with over 4,400 members. Franklin is active in the group and can be seen answering questions.

If you’re unsure about something, you can use the Facebook group as a resource to ask questions. You will be surrounded by link minded individuals who are willing to lend you guidance  when you need it.

I’ve joined multiple Facebook groups and Franklin’s one is by far the most supportive and a place for inspiration.

You can check out eCom Elites here. < 

Who Is eCom Elites For?

The Benefits From This eCom Elites

The eCom Elites course by Franklin is both for beginners, intermediate and advanced drop ship users. For people who need a coach, like Franklin, to guide them in the right direction and gets them to the next level.

All the modules are instantly accessible when purchasing, which allows the users to go at their own pace.

Beginners will be guided through the process of setting up their own Shopify store using a free theme recommended by Franklin. He will also recommend eCom Turbo, which is a paid premium theme which he created.

After going through the course you’ll know the basics of the drop shipping model and are ready to implement everything you learned and even move on to more intermediate and advanced classes.

You will also learn basic email marketing, Facebook and Instagram training which will help you drive traffic to your store.

Intermediate and advanced users will benefit from the advanced Facebook, SEO and email marketing courses. In the Instagram module, you’ll learn how to successfully work with the right influences to grow your business.

The final module, Business & Sales, will help you set realistic goals to grow your business and advice on when and how to hire a good virtual assistant.

Finance and taxes is something that both beginners, intermediate and advanced users can benefit from.

What Makes eCom Elites so Special?

eCom Elites is the perfect mentorship program for drop ship users that are looking to start and grow their own Shopify eCommerce store.

You’ll receive instant access to all the content which allows you to go through the beginner and intermediate courses at your own pace.

As it’s a mentorship program you’ll be supported via the private Facebook group and live Q&A sessions from start to finish.

At any time you can ask questions inside the private Facebook group which will be answered by Franklin, one of his employees or other members.

You’ll learn everything you need to know about starting your own store, picking the right product, targeting the right audience through organic traffic (SEO, Instagram, Facebook and email marketing) and paid traffic (Facebook and influencers), setting business goals, taxes and growing your business.

eCom Elites Price: How Much Does It Cost?

This dropshipping course is valued at over $7000, as you’ll have access to a ton of informative videos and a mentor who you can turn to for all your questions at any time of the day!

The price of the course is currently $197, which is a one-time payment that gives you instant access to all the modules and video content.

This is a fair price for this superb course and it is much cheaper than most of the online drop shipping courses out there.

If you’re not convinced yet, you can start by watching Franklin’s free videos on YouTube which will give you a taste of what you could learn in the eCom Elites course.

Joined the course and you’re not satisfied? Franklin will give you a 30 days money back guaranteed.

Check out eCom Elites here. < 

Check Out My Results

After a few weeks of consistent effort and testing products, I finally made my first sale!

This was possible from following Franklin’s proven strategies in his eCom Elites dropshipping course.

The feeling of seeing these sales popping up on my screen became very addicting. How cool would it be if you’re making sales everywhere you go!

You can be chilling out with your mates at the bar and still be making money while being away from your computer.

How about making money while you sleep? Imagine waking up every morning knowing you have cash going into your bank account!

Franklin has also taught me the importance of Chatbots, how to find Instagram influencers and creating high converting sales funnels with ClickFunnels.

By joining eCom Elites, you will be part of a growing Facebook community with like-minded people always helping each other out.

Franklin himself is also active in the group and continues to produce value-packed Youtube videos to help you succeed online.

If you don’t like to read, you can check out my video review below.

Sorry for the bad audio, its my first video I have ever recorded for YouTube.


eCom Elites is perfect for the entrepreneurs-at-heart that are looking for a mentoring course, which is filled with hours of video content.

It is offered at a very reasonable price and recommended for beginners.

If you are serious about dropshipping and starting your own eCommerce Shopify store which could earn you 6 figures a year then you will not be disappointed by Franklin Hatchett.

The positive aspects of this course are: the hours of step-by-step videos, access to a private Facebook group where you can ask questions anytime and weekly Q&A videos.

For all the content delivered and everything I have learned from this course , I give eCom Elites a fair 4.7 rating out 5.

Click here to gain access to eCom Elites. <

Thank you so much for reading my eCom Elites review and I hope this post helped you in making your decision on whether or not to join this superb drop shipping course.

If you have any questions, do feel free to leave me a comment below.

Don’t forget to check and see if the discount is still available here. <


8 thoughts on “eCom Elites Review: Is it Really Worth $197? (Version 2.0) – Standard & Ultimate Packages”

  1. Hey Darren, are there any monthly fees or is it a one time payment for this course?

    • Hi Jackson, it’s only a one-time payment of $197. Check out the course here.

  2. Have you tried Franklin’s Savage Affiliates course? How does it compare to his eCom Elites? Thanks

  3. Hello Darren, thank you for this review. I am thinking of buying arie inner circle because of his Facebook ads strategy. I find it a bit pricey since I’m a beginner with a low budget. Do you recommend Franklin’s course for newbies like?

  4. How much do I need to invest to start my business without failing so I can start earning money?

  5. Just bought the course! So excited to start my own business. Thank you Darren for this review, I’ve been sitting on the fence for quite some time.

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