If you’re thinking of purchasing Hayden Bowles Hacking Shopify Dropshipping course, you should read my review first…
Hi there, it’s Darren.
Today I will share with you my honest thoughts on the Hacking Shopify Dropshipping course.
Let’s start off with the Hacking Shopify Dropshipping sales page. I had to resist hitting the back button on my browser multiple times.
Would you really trust paying someone for a course with a website looking like this?
Notice how Hayden likes to show a lot of sales figures but never talks about the real profit he makes after his expenses.
If he claims to be making hundreds and thousands of dollars in his YouTube videos, why not hire someone to create a professional landing page?
Like many YouTube gurus, you will see Hayden driving his expensive cars and flying in private jets. This is a marketing tactic to hook you into buying their overpriced courses.
Hacking Shopify Dropshipping Course Overview
In total, there are 5 modules in his course. Each module includes a couple of videos averaging a few minutes each.
You will have instant access to this course on the Teachable platform after making a payment using either PayPal or credit card. As a student, you will receive high-quality videos on both desktop and mobile. You can access these videos almost anywhere with an internet connection.
I will summarise each module to give you an idea of what to expect from this dropshipping course.
Module 1 – Introduction
This module starts off with 2 videos of Hayden explaining what the course is about and how you can avoid the mistakes he made in the past.
He talks about the type of mindset you need to have in order to succeed with dropshipping. This includes:
- Treating it as a real business.
- Investing money into your business
- Investing your time
- Putting in work.
Short and simple.
Module 2 – Fundamentals
In the first video, Hayden explains what dropshipping is for 4 minutes. I’m pretty sure you know what drop shipping is before spending your money on a paid course.
To save you time, just Google it.
The next few videos in the module will show you how to:
- Pick a niche
- Product selection
- Finding suppliers using Aliexpress
He also talks about picking a platform and the type of offers you can promote on your store to attract more customers.
Hayden also shows you how to find winning products using one example. This part of the tutorial could have been better with different products from different niches.
Like many dropshipping courses out there, this course will focus on using suppliers from China.
There are advantages and disadvantages of using suppliers from China but I will save that for another post.
Module 3 – Building Your Base
You’re now halfway through the modules.
In the next few videos, Hayden will show you how to:
- Create and set up your own e-commerce store using Shopify
- Picking a store name and designing a logo
- Configuring apps and optimizing your store
- Pricing products
- Setting up a Facebook and Instagram account
He also shows you how to set up a Facebook pixel to help you collect data for future retargeting.
This module is very easy to follow along. Most of this info can be found on youtube anyway.
Module 4 – Instagram
I found this module very informative and the content very easy to understand. I guess the short videos help with keeping the audience engaged compared to longer videos.
Hayden shows you how to create offers which you can promote by finding Instagram influencers. He also teaches you how to contact these influencers and how you can negotiate a good price.
The final videos in the module teach you how to scale successful Instagram shoutouts and automating the process with Instagram marketing.
The final few videos include how to know whether your shoutout was a success and how to scale things up further, automating your Instagram setup and transitioning into Facebook.
Module 5 – Facebook
The final module focuses on the Facebook Ads platform and goes for around 40 minutes in total. Like most courses I’ve seen, learning about Facebook and Facebook Ads usually requires a lot of content and time.
Hayden will walk you through the different types of campaigns and what kind of budget you should stick to when using Facebook ads to drive traffic to your store.
He also teaches you how to create a page post. However, it seemed as though he rushed through the tutorial. You might have a bit of confusion if you are a beginner.
It would have helped his audience if he was able to use a product as part of the demonstration. You will find more in-depth tutorials on Facebook ads on YouTube.
Hayden will also teach you how to:
- Build a campaign and analyzing the data
- When to stop a campaign
- How to test dropshipping products using Facebook Ads
- How to scale winning ads
- How to use LookALike Audience (LLA) to increase sales
- Retargeting Ads
You will also learn why most Facebook campaigns fail and how you can avoid these mistakes.
It was quite strange to see the course end so abruptly. There were no indications of Hayden updating this course or sharing future strategies for his students.
Money Back Guarantee
The course comes with a 24-hour money back guarantee as long as you have only viewed less than 25% of the course. I usually steer away from courses with a money back guarantee’s like this.
Either Hayden isn’t too confident with his course, so he is trying to reduce the number of refunds he has to give, or he is trying cash out as quickly as possible.
If you do want a refund you will have to contact support.
The Advantages & Disadvantages of Shopify Dropshipping
- Dropshipping is easy for anyone to start. Low costs and barrier to entry.
- Variety of products and niches to choose from.
- Facebook can help scale your business fast.
- Facebook allows you to be selective with your targeting when setting up ads.
- You have the opportunity to sell your drop shipping business in the future.
- You will have to deal with customer complaints, returns, out of stock issues and foreign suppliers e.g China. Even if you hire a VA, you will still have to help deal with these issues.
- Competitors can easily steal your winning product and start marketing it themselves.
- Profit margins are small with dropshipping, usually 20-30% after expenses. This is why you see many YouTube gurus end up selling their own courses…
- Scaling can be difficult for physical products compared to digital products. Relying on Facebook ads can become expensive, resulting in smaller profits.
Is Hacking Shopify Dropshipping really worth the $497 price tag? I would say no. There are other dropshipping courses out there which cost less and provides heaps more value for beginners.
Most of the content in Hayden’s course can be found for free on the internet by searching on Youtube.
However, I did find value in his Facebook module and I think it is quite helpful for beginners.
Remember, screenshots of Shopify dashboard’s only show sales figures. Don’t let these gurus fool you who are claiming big numbers and flashing their fancy cars on the internet.
Always do your research first before investing your hard earned money in online courses.
If you’re serious about building a profitable dropshipping business, I highly recommend you check out my review of Franklin Hatchett’s eCom Elites.
eCom Elites is the complete A-Z course you will only need to start your own successful, online business.