Dropshipping is not an easy business. You have to be able to keep up with the trends, change products every so often, market them to your audience, and many more.
This can be quite overwhelming if you are just starting out.
Taking this into account, you can choose to dropship jewelry if you want a store that stays relevant.
Jewelries do not appeal to only one part of your target market.
Its potential customers can range from any gender and age group, which will be an advantage to your store.
Furthermore, it is a wide niche. There are many available options such as earrings, necklaces, rings, and bracelets, not including the variant of material to be used.
You can also choose from authentic and faux jewelries, depending on who you want to sell to.
That said, this article will discuss the steps on how to dropship jewelry.
These four steps will help you prepare your plan and will serve as a foundation for what you need to do to succeed.
Step 1: Identify Your Target Market
The first thing that you will need to do is to identify which market you are trying to attract.
Consider which gender and age group your market will belong in because this will determine the budget, buying capabilities, and preferences that you will incorporate in your product.
However, you do have to note that making out your target market should not be limited to demographics or their physical attributes.
You can further segregate them by the characteristics that they have in common.
Doing this will enable you to give know to the following:
- Type and style of the jewelry to be offered
- What marketing strategies will fit your business
- How you will formulate your promotional messages; and
- How you will price your products
To do this, start with your customer base at present.
Do research about them and look for the same qualities that they may all have.
For example, you may find that most of them are homeowners, employed, students, parents, or the likes.
Step 2: Choose Your Product
Once you have identified your target market, you can now go on and start looking for the kind of jewelry that you want to add to your store.
It is important that you base your product selection on your consumer type.
This is the only way you can make an offer that they cannot refuse.
For example, if you are catering to the middle-aged market, that would mean that they are stable and thus, will be able to afford authentic jewelries with higher prices.
This goes the same with the styles. With the same market, you cannot offer jewelries that are too childish. Adults do not want teeny-bopper designs; they want elegant designs.
You can also ask feedback from your customers—ask them what products they are looking for.
Doing this will not only increase the chances of increasing your sales but will also create opportunities for better customer engagement.
Step 3: Find a Supplier
Once you have chosen your product, it is now time to look for a supplier.
Your supplier will play a vital part in your business.
They will be your partner in running your business; they are responsible for the product quality and shipping.
A bad supplier can ruin your dropshipping business.
Below are some of the websites that you can use for product hunting.
AliExpress – AliExpress is a free ecommerce platform where you can find a variety of niches and products from suppliers all around the world. A good thing about this is you can avoid investing too much on wholesale prices because you can buy products for retail. You can use Oberlo if you want a plug-in for your Shopify store for AliExpress products.
SaleHoo – another platform that you can turn to is Salehoo. This is specifically made for establishing relationships between dropshippers, wholesalers, stores, and manufacturers. They also offer a vast supplier directory.
Furthermore, they also offer training and courses as you make your negotiations.
Salehoo, however, is not free and requires a relative amount to start. You have two options: either you avail one-year access for $67, or lifetime access for $127.
Doba – it is a marketplace made for dropshippers and suppliers. The upside of this is its compatibility with many ecommerce platforms. Some examples are Shopify, BigCommerce, Amazon, and Ebay.
Similar to Salehoo, this is also a paid service. Their pricing ranges from $29, which is their Basic Plan, up to $249 a month, which is the Pro Plan. In addition, you can also avail their Enterprise Plan and negotiate the price by reaching out to them and pay for wholesale jewelry.
You can also use their program’s 30-day free trial to test out the service and see if it will fit your needs.
In addition, you can also do the following when choosing a supplier:
Make a checklist on the requirements or standards that you want your wholesale jewelry suppliers to have.
This will help you to better compare each offer to another.
It is important that you make them clear because you will be working with them for a long time.
Some suppliers offer samples of their products at a lower price.
Use this to your advantage by availing them. This can help you experience the quality of the product and service first-hand, and decide immediately if it is worth its price.
This can also build your credibility as you can provide on-hand pictures to assure the customer of the quality that they will get.
Now, real jewelries cannot be given out as samples. In this case, you have to order the real deal.
This should tell you whether your chosen supplier is legit or not.
Canvas the price
In finding a supplier, you must be willing to spend a lot of time to sort them out. There re so many of them.
Take your time in searching for several suppliers that fit your standards.
This can help you find lower prices, better quality, and better service. Not all suppliers perform the same way.
Even if the supplier has great reviews, one sad fact about reviews is that they can easily be faked.
Always take note that as a dropshipper, you do not have control over the products.
This is why you should really be informed about the background of your suppliers.
Their performance will directly affect you and your store.
Take also into consideration the time that they take in processing the orders.
List down how long it took for the product to arrive at you.
You need to be able to answer your customers’ inquiries about the status of their order.
Step 4: Promote Your Store
As soon as your store and products are all set and ready for transactions, you can now proceed to market your store. But how?
This is a significant step to increase traffic, leads, and most possibly, sales.
First, let us tackle the options that won’t require you to pay.
Social Media Marketing
Considering that social media sites are a big part of a lot of people’s daily routine, it is obvious that being visible in several social media platforms will enable you to reach a wide audience.
You can make posts on platforms like:
Marketing your store in these platforms is done in almost the same way.
Post images of your products and let your viewers know where to find it.
You have to make the caption as clear as possible whilst not giving away too much.
You want to leave them hanging so would go and visit your page.
Participate in Forums
Another free method that you can try out is being active in forums related to your niche.
In this case, jewelries. You can try and answer questions from other community users.
Give them recommendations and suggestions.
Somewhere between your answers, you can insert your store’s link.
Just be sure that your answer’s primary purpose is to help and not just to advertise.
Doing this will not only increase your store’s recognition but will also build your credibility as a jewelry seller.
Some of the most known forums that you can join are:
- Making Fun Forums
If, however, you have enough funds to invest in marketing services, you can opt for these following strategies…
Affiliate marketing is commonly used by brands to generate sales.
This marketing strategy is done by hiring an affiliate, probably someone who has a strong influence or is already recognized as celebrities and influencers.
The price that you have to pay in this method is under your control.
The average commission rate, however, ranges from 5-30%, anything higher or lower than this can make finding affiliates difficult.
Buying Advertisement Spaces
If you want immediate traffic and sales, you have to advertise. The fee that this requires will depend on your agreement with the blog owner.
Make sure that the page that you will be renting on guarantees a large amount of traffic, so your payment won’t go to waste.
You can also advertise via Google and social media.
Email marketing, on the other hand, involves sending promotional messages to the people on your subscribers’ list.
You can get send them marketing materials to their email after they joined your subscription list.
You can use tools like GetResponse to get this done.
You can also offer free digital products in exchange for their email address.
The fee for this depends on the service provider that you will choose to use.
You can ask a copywriter to write an eBook for you, and then you can give this eBook away for free.
SMS marketing is done through text messages, like email marketing, you can ask your site visitors to subscribe.
You need an SMS tool where the phone numbers will be stored—it is the same tool where you will automate your SMS messages to your subscribers.
If you are just beginning your business, it is most recommended that you first try two marketing strategies and master the processes involved in them.
Once you are already earning from the strategies you chose, that will be the time that you can move on to practice additional methods.
Marketing is a crucial step in your business. It is easy to learn how to dropship jewelry, and it is also easy to learn how to build a store.
Marketing is the phase where many people quit—they shut down their stores if they do not make a sale.
Summary: How to Dropship Jewelry
Dropshipping any niche is difficult and will need a lot of time and patience to be able to generate sales.
As it may become overwhelming, setting jewelries as your niche may make the job a little easier as it is very flexible.
Following the steps does not guarantee millions of earnings overnight.
These are just the basic starter steps that you need to do.
The results will depend largely on your action plans, and if you did your marketing correctly.