Google and other serac engines are not the only source of traffic.
As such, you need to have a balanced approach with how you are driving traffic to your site.
One thing I strongly recommend is Pinterest.
While many people think that it is a social media platform, it is actually more than that.
It is a search engine, but it focuses on images and videos.
Who knows, it may even become the future YouTube, right?
But how do you do it?
Let me show you how to use Pinterest for driving traffic.
Use a Business Account
Signing up for Pinterest is just like any other social media platform.
However, with this, you are given a chance to choose on whether you want to use a personal account, or a business account will suit you more.
Now, why is a business account a better option? Here are some benefits…
It will provide you with analytics.
With a business account, you will be able to monitor real-time statistics regarding the status of your pins and boards.
With this, you will know which of your published contents are generating the most views and traffic.
These data can be helpful in keeping track of your performance.
Your account will be verified.
Making your audience trust you is already a difficult process.
Doing it online, however, is much harder because your audience does not see you, nor your products in person.
A business account can also help with this matter.
Signing up for this will make you verify your website.
A verified account will have a check mark on his/her profile.
This can increase your trust rating as a business entity.
If you are an entrepreneur, or a figure that needs an online presence, it is very much recommended that you open a business account.
You can create a new one, or you can convert your existing account whichever is easier for you.
Personalize Your Account
You are making an account to be recognized, to let everyone in the platform know that you and your brand exist.
This being stated, it is evident that you should add a personal touch to your profile.
Specifically, here are the things that your profile should contain:
A profile will not be complete without a picture. You can set your own picture, that is, if you are representing yourself, or your own service.
Just remember that it should be formal so your audience will take you seriously.
On the other hand, if your account will be representing a team or company, it is best that you use your bespoke logo.
Website and Social Links
Aside from Pinterest, you surely have other accounts where your market can reach you.
You should consider adding each link in your profile.
This can be your official website’s URL, your LinkedIn, Facebook, Twitter, Instagram, and the likes.
Doing this can also help you increase your trust rating because you are basically showing proofs of your credibility.
Not everyone knows your product, nor will they automatically be acquainted with by merely seeing your profile.
Taking this into account, you have to manually introduce yourself.
This can be done by adding a description about you, or your business.
You can say your name, what you do, and/or when you started but these are too vague.
Put things that are more likely to catch interest like your mission, values, and anything that makes you stand out from others.
As much as possible, stick to how you want your audience to see you.
Do not be inconsistent with information as it will confuse them.
Create Pinterest Boards
Boards refer to a feature where you can compile pins in one place.
This is similar to adding albums in Facebook, but instead of images, it collects pins.
Creating boards is a must in a Pinterest. This will serve as guide for users when they decide to explore your profile.
Here are the types of boards that you can put:
Put pins that redirect to your blog pages.
Make a pin that corresponds to each of your published blog, and put a brief summary of the article for its description.
Adding this type of board can make the visitor enter your site, and stay in the blog page for a while, thus increasing your traffic.
However, you should ensure that your blogs are high-quality content so they will find it worthy of their time.
You can also make a board that is especially dedicated to your products and/or services that you’re offering.
In your pins, describe each one of them, what it can offer, their prices, and the likes.
Make this board like a catalog of your store.
If you like, you can also compile pins about you, and/or your team.
Create pins about your members, if you have, and what their main role is in your team.
It is very important that you organize boards by their theme, or purpose to deliver a clear message.
Boards that are arranged randomly do not add to the quality of your account.
Use Graphics for Pinterest Post
As Pinterest is a platform that revolves around visual aids, there is no doubt that images are a big part of a pin.
This means that you have to think through every media that you will use.
You have to set the standards. Specifically, you have to look out for:
First off, your image should be related to your topic at hand. Don’t just use any image that you find interesting.
Your image, alone, should be able to communicate to your audience.
For example, if your topic is about the top-selling products of the year, your image can be a preview of those stated in the article.
If it is about a person, attach a picture of the individual/team, or their renowned field of work.
Another trait that your image should have is the ability to appeal to your audience. Its design plays a large role in this.
Particularly, you need to choose the elements in it such as the color scheme, shape, size, texts and its font, etc.
There is no problem if you’re going to use pictures that you personally captured, or made.
However, if you don’t have your own, you have to resort to other methods like buying some from a source, or using stock images.
This is important to learn because using the resources of others without permission can lead to copyright issues.
This part shouldn’t be taken for granted because images are your main tools in capturing your audience’s attention.
Socialize with Other Users
Don’t forget that Pinterest is still considered as a social media platform.
This means that you should add socializing to the list of your to-do things.
Here are the things that you can do to interact with other users:
Comment on other users’ pins. It will be better if you are reacting to a pin that is related to yours. This way, you can exchange ideas about the subjects.
Join group boards. Group boards are boards wherein all its members can post a pin. This can help you build visibility and exposure. You should mind the purpose of the group, and the number of its members before joining.
Give credits if the idea of your pin is inspired from someone else’s. If you recently made a pin based from another user, it is best to tag them in the description. Doing this can also provide opportunities for new relationships.
Building strong relationships with other people is significant in a way that you can ask them to check out your website.
In return, you can also visit theirs if they have one.
Apply SEO in Your Pins
Practicing SEO is not only applicable to websites; it should also be done in social networking sites, especially Pinterest.
Below are ways on how to integrate SEO in your pins:
Use high-volume keywords in descriptions.
Most users don’t particularly search for the author of a specific topic.
Instead, they search for a keyword that is related to what they are looking for, and then choose what to read from the results.
This is why you should find out the most-searched keywords in your niche, and integrate them in your pins.
You can do this by using Google Trends, and the likes.
A hashtag is an easier way to explore a certain topic. More often than not, this comes in the form of trends, but it is not limited to this.
You can actually mark your topic using a certain hashtag so that all contents under this can be seen all in one place.
Using SEO in Pinterest can make your pins, and even your profile, easier to find. For more information about SEO, read my SEO tips.
Run Games and Contests
There is nothing that engages the audience more than a contest.
This is a good way to attract traffic to your website, and at the same time, increase your brand’s recognition.
The following are some contests that you can do:
- Niche-Related Competitions
On the flip side, here are some prizes that you can offer:
- Your product/A limited trial of your service
Note that the contest should be done in your website, itself, to generate traffic. Pinterest will only be a tool in advertising it.
To be honest, a game or contest is just that, and won’t attract anything if you are not offering something in return.
You have to make sure that you have something that they want so they can actually dedicate their time to you.
Integrate a “Pin It” Button
The “Pin It” button allows users to easily share your pins from your website to their Pinterest profile.
Basically, it is a widget that you have to add and install on your website.
Below are steps on how to add the button:
Navigate to the Pin Widget Builder developed by Pinterest.
- Enter your Pin URL.
- Adjust the size of the button according to your preference.
- Check the preview provided if it fits to your liking.
- Copy the given code, and then paste it in the page that you want the button to be in.
In addition, you can also add a “Follow” button, a “Profile” widget, and a “Board” widget. This can also be done in the Pin Widget Builder.
Schedule Your Pins
In any platform, it is given that you should post and update on a regular basis to keep your audience in the loop.
However, being in the loop comes both ways. You should also be updated about your consumers.
In order to generate the most traffic possible, you should know the exact day and time to put out pins, thus scheduling them.
You can automatically schedule your pins on Pinterest, They have a feature for this specific purpose.
But you will still need details on when to schedule them.
The factors that you should observe are as follows:
- Time when most users are active
- Days when users post most
Because there are different time zones, and these vary according to demographics, you can view statistical studies to come up with the right data.
Also, you can consider putting out content that is related to the current season, or trend.
Summary: how to use Pinterest for driving traffic
Do not think that driving traffic from Pinterest is easy. You need to be patient.
It is going to take some time to get a following. Make sure that you check your Pinterest stats at least once a week.
Check your impression rate, engagement rate, and the stats that matter to your business.
Find out what posts are doing well, and the find out what makes them perform well.
Apply these methods on your other post and then see how it goes.