Search Engine Optimization, or SEO, is the most important aspect of building a website.
It is the process of doing things in the website’s backend and front end, so users and search engines like Google will like your page.
There are two types of SEO that you have to focus on: On-Page vs. Off-Page SEO.
Both are equally important, and my goal today is to introduce you to both.
You need a complete understanding of the process before you can execute it.
For this reason, this article will discuss the two types of SEO in a deeper sense.
Particularly, I will teach you:
- What is On-Page SEO?
- How do you do on-page SEO?
- What is Off-Page SEO?
- How do you do off-page SEO?
- Which is Better: On-Page or Off-Page?
After reading, I hope you learn the difference between the two and how you can create actions plans to improve on both.
What is On-Page SEO?
On-page SEO involves optimizing the elements found on your website.
This pertains to all the factors that you can directly control.
You can consider this as the base of your SEO game.
Some may think that this purely revolves around keywords, but it is much more than that.
This type of SEO includes everything—from how your website looks, loading speed, performance, to how your content is formulated.
On-page SEO are actions that prioritize how users and in particular, search engines rate your site and web pages.
From there, you can expect to improve your website’s impressions, click-through rates, and traffic.
How do you do on-page SEO?
In this section, let us talk about the components of on-page SEO and how you can best perform each one.
The most important element of on-page SEO is your content.
You have control over this, but it is also one of those that involve the most work.
Here are some of the things that you need to take into consideration:
- Keywords – make sure to use relevant and trending keywords. This is to ensure a high visibility rate when a user searches for something related to your niche. Do this by conducting keyword research using keyword tools such as Google Trends and SEMrush.
- Length – you should also make your content stand out by providing more details than the others. Study after study has shown the longer content have better chances to rank high in search engines.
Why? Because long content is in-depth. And both search engines and users love content where they can learn.
You can do this by using the skyscraper technique.
What it means is that for a certain topic or keyword, you have to read the content of the top-ranking pages and write something that is better.
Needless to say, the quality of your content must be superb.
Readers want straight-to-the-point content, so do not fill your blog with fluff.
The longer a reader stays on your page, the better Google is going to think of it.
Tags refer to the keywords incorporated in a specific element of a page.
This is used to help search engines identify the context of your website.
Here are some of the types of tags that you should pay attention to:
- Title Tags– these are the tags that you can see in the result pages of a search engine. These are the links that you click upon viewing a website. Your keyword must be in the title tag, so search engines and users know what your article is about.
- Header Tags – on the other hand, header tags are the supporting tags for a website’s title. This should be related to the title tag, but the content should not be entirely similar to the former.
- Meta description – this particular type of tag that contains a summary of your blog post or page. This is the small snippet of text that Google shows right below the title tag.
- Alt Text – this is specifically designed to add HTML descriptions to a media element. An ALT text is a text you use for an image. This helps visually impaired individuals understand what the image is. Search engines also cannot see an image. Instead, they read the text of the ALT text. Put your keywords in the ALT tag to improve your ranking.
The right keyword is the basic foundation of a good page.
Without it, you may have written the best content, but search engines and users will not know whether your content is relevant to what they are searching for or not.
Along with your content, you should also take note of what the users will experience while using your website.
Specifically, the features that you need to continuously improve are:
- Response Time – the response time refers to the time it takes for a web page to show the first paint. It is the time that it takes for your server to show the browser the content of your site. This can also refer to the page speed itself. Users and Google do not like slow websites. They are bad for user experience.
If your website is slow, Google will not even show this to the users, even if our content is great.
Google only wants to give its users the best experience, and fast load time is one of them.
- Web Design – the simpler it is, the better. If you look back to the 1990s, a lot of websites are cluttered with junk information. They are full of ads, and they hurt the eye. Today, most websites are empty—they use minimalist design.
From a search engine standpoint, it is easier for Google to “read” your web pages if your site does not have clutter. Remember: each web page has thousands of codes. These codes can be confusing to a machine. The less code, the better.
- Mobile Optimization – today, you should never build a website that is not mobile-optimized. What does this mean?
A mobile-optimized site is one that will change in appearance if the user us accessing hour website from a mobile device.
Typically, websites have heavy data components.
They are also difficult to view on a browser on a mobile device.
You should also ensure that your page loads fast on mobile devices, or Google and users will leave.
To be able to optimize your website, you have to use the best WordPress themes for your site, provided that you are in the WordPress platform.
Although the elements of an on-page SEO is located in different parts of a website, they should all be relevant with each other to create a sense of uniformity among the pages.
What is Off-Page SEO?
On the flip side, off-page SEO involves enhancing elements outside your website.
These elements are not on the website itself. Rather, these are external ones found in the internet space.
You have no control over off-page SEO. However, you can influence it.
The main difference between the two is that you have no control over the factors.
You can only affect how it can be executed throughout the optimization process.
Another thing is that off-page SEO prioritizes the users’ perception of the website.
You can see this as the process designed specifically for relationship-building and user engagement.
In turn, this will affect your rank in search engines.
How do you do off-page SEO?
Here are the elements that are included in off-page SEO:
A backlink is a link from one website going to one of your pages.
It can be your home page, product page, or blog page.
Why is this important? A backlink is a vote of confidence.
If a website links to you, it means that you offer valuable information and that your information is credible.
Search engines count the number of links that your website gets from different domains.
The more backlinks you have, the better your authority is going to be.
But how do you start link-building?
- Broken links – this is a process where you look for blog pages that have links that no longer work. If you find any, you can write to the web owner and say that he can replace that backlink and link to you instead.
- It is a combination of relationship building and content promotion. Make sure that you come off as helpful and provide the owner with alternative links.
- Guest Blogging – this is a process where you write a blog post, and then publish that in another website. In that blog post, you have an anchor text and a link that comes back to your website. To be able to guest post, you need to find websites that accept guest posting. Some of gem charge money.
- Content Promotion – you can also earn backlinks by marketing your content to as ads. If people post your content on their websites as banners with links, you can get backlinks and traffic, which Google will think as a vote of confidence.
Backlinking is an important SEO strategy. It is one of the ways to grows your authority really fast. If you can, do all these steps at the same time. You can also join organizations where you can swap backlinks with members for free.
Without a doubt, social media is used by billions of users around the world.
People spend about 30 minutes of their day on social media channels.
For this reason, you have to use social media for SEO purposes.
Here are some ways on how you can optimize your off-page SEO using social media:
- Social Media Availability – you have to establish your presence in social media. Without it, you will not be able to build a following. Choose from Facebook, Pinterest, and other social media sites that fit your niche.
- Market and Keyword Research – the good thing about social media is it is not just a platform to establish connections. It can also serve as a search engine for you to conduct research about the needs of your target market.
You can also search for keywords that are already trending, and those who are just starting to trend.
Off-page is a little more difficult than on-page, but it is equally important.
Without off-page SEO, you will be struggling to get your content out there.
Summary: On-Page vs. Off-Page SEO
In conclusion, there is really no such thing as to which is better between the two types of SEO.
On-page SEO and off-page SEO are complementary.
This means that they need each other to fully give the most efficient optimization that your website needs.
If you are just starting out, you can opt to focus on one strategy and master its basics.
Once you fully understand its ins and outs, you can now go on to moving to another tactic.
Furthermore, you should take note of how one approach affects the other.
A good on-page and off-page SEO will definitely yield good results.
If only one of them is good, focus on the one that is lacking.
You can determine which things you have to improve from there.
Lastly, if both are not working well, you shouldn’t expect too much to happen. Again, work on one type at a time.