Shopify Brooklyn Theme Review: Why is This Theme so Popular?

What is the Brooklyn Theme for Shopify?

brooklyn-theme-review

Before you launch your online business, you have to make sure you pick the right theme.

With so many themes available, it can be difficult to choose the right one for your store.

Having a bad looking theme will have a negative effect on your business, especially for first impressions.

Research shows 70% of consumers refuse to make a purchase if the website is designed poorly.

In today’s post, we will take a look at the Brooklyn Shopify theme to see if the layout, style, and features are best suited for your business.

This theme is perfect for business owners who are selling apparel and is a popular choice amongst new drop shippers.

Brooklyn Theme Features

Theme Styles: Brooklyn comes with 2 styles, classic and playful.

Each style has its own color palette and font style.

classic-style
Classic Style
playful-style
Playful Style

Sleek Design: The Brooklyn theme helps store owners showcase their products with large image tiles.

Showing how an outfit will look on a model can help resonate with customers and create brand loyalty.

This would be more difficult to achieve if the theme only shows small images.

Slide Show: Both theme styles include slideshows which you can use to display important information about your product or to promote a product.

A slide show is a series of images which transitions over time.

widescreen-slider

Home Page Video: You can upload a video to YouTube or Vimeo and link it back to your online store.

This feature is quite useful if you have a promotional video about your business or products.

Customers can watch the video directly on your website without the need of visiting YouTube or Vimeo.

Dynamic Product Grid: The theme will automatically adjust its layout based on the number of products available.

This makes the website look more fluid and creates a better user experience.

dynamic-product-grid

Slide Out Cart: Customers can add products and make edits in their shopping cart without leaving the current page.

The interface creates a flawless user experience so that your customers can complete their transactions more quickly without any distractions along the way.

Free Stock Images: Using this theme will give you access to hundreds of royalty free photos taken by professionals which you can use on your store.

As a Shopify beginner, you might not have the budget or time to create your own images so using stock images can create more engagement and captivate more customers to your brand.

SEO: You can add meta descriptions to your products and also edit the meta title. These details are important for search engines to index your website.

Having your website rank in search engines increases organic traffic to your store. Organic traffic is free and lowers your marketing expenses.

Drop Down Menus: Drop-down menus to help organize the structure of your store.

For example, you can have a category named Accessories and have a subcategory named Hats. Organizing categories and collections create easier navigation for finding products.

Social Media: Social media is a must have for any theme. You can easily link your social media accounts to your store in the admin panel and the theme will automatically display social icons on your store.

When a customer clicks on the icons, they will be directed to your social media pages.

social-media

Sidebar Menu: The Brooklyn theme will automatically display a sidebar menu when viewed on mobile. A sidebar menu simplifies the header and de-clutters the mobile screen.

Footer: The footer of a website is where customers can find important links containing information about your business.

These links can include Contact Us, About Us, location details like your business address, Privacy Policy, shipping details, and payment badges.

You can also customize the footer to show specific content.

Email Subscription: You can collect your customers’ emails by setting up an email collection campaign. Customers can enter their email address in the form towards the bottom of the page. They can receive

What are the benefits of using the Brooklyn theme

Here is a list of benefits from using this theme:

Cost: If you were to hire a developer to create this theme for you from scratch, you will be expecting to pay a few hundred dollars.

If Shopify updates their software, you will have to pay the developer more money to update the theme to keep it compatible.

The Brooklyn theme is completely free to use with no extra hidden costs or monthly subscription to worry about.

If Shopify updates their platform, the theme will also be automatically updated for free.

Collections: Most free Shopify themes will only allow you to create a maximum of 5 collections which limits your store if you have multiple product categories.

With the Brooklyn theme, you can create up to nine collections to showcase your products.

Why so many collections? Well, the developers have created this theme for apparel stores.

When you have a clothing store, you will be selling more than just T-shirts.

Home page Video: Not many free themes allow you to use a video on your home page. You can feature a video by linking it from either your YouTube or Vimeo. Using video on your home page is a great way to engage your visitors with your brand.

Featured Collections: Featured collections can be handpicked to showcase specific collections under the home page slider.

Featured collections can be used to highlight the best selling products.

Newsletter: Collect your visitor’s emails so that you can grow your email list to market back to them in the future.

This feature is already built in with the app so you don’t need to worry about installing any third party apps to do the same thing.

You can customize the email form to make it more enticing for visitors to sign up with their emails.

collect-emails

Slideshow Call-to-action button: Many Shopify themes do not have this feature on their home page slider.

The call-to-action takes the visitor directly to a collections page that is related to the slider banner.

For example, you can create a slider about sneakers. When a customer clicks on the button, they will be taken to the sneakers collection.

Blog: Your blog content can also engage, educate and help your customers when they are browsing your store.

Blogging can also rank your online store in search engines when you create content around specific keywords.

Integrating a blog on your online store can also help build trust and credibility with new visitors. That’s why many new Shopify stores use the Brooklyn theme for all its in-built features.

blog

Backend Customization Features

Colors: If you do not like the default color palette of the theme, you can easily change the color scheme to match your store’s branding and personality.

To change the color, follow these simple steps:

  • Shopify admin > Online Store > Themes
  • Click on Customize
  • Click on Theme settings
  • Click on Colors
  • Click the color swatch > color picker > save

customize-color

Shopify also displays recently selected colors to save you time on finding the same colors you have used before. Currently used shows you the colors you are currently using on your store.

Typography: You can change the font style and size of the text on your store.

To access typography settings, follow these steps:

  • Shopify admin > Online Store > Themes.
  • Click on Customize
  • Click on Theme settings
  • Click on Typography > Change to use the font picker > Save

font-picker

You can also change the font style by clicking on Regular and choosing the style you like. Different font styles help enhance readability and usability on your store.

typography-style

Cart Page: You can add certain features to the cart page and set the cart type for your store.

You can place a box for customers to include special instructions on how to prepare or deliver their order before they complete their checkout for a more personalized experience.

To include the note box, follow these steps:

  • Shopify admin > Online Store > Themes.
  • Click on Customize
  • Click on Theme settings
  • Click on Cart page
  • Check Enable order notes > Save

You can have the cart appear on a separate page or have the cart slide out from the right side of the page.

This keeps customers on the same page when they add a product to their cart.

cart-page

Social Media: You can enable social sharing buttons for your product pages, blog posts and links to your social media accounts.

To customize your store’s social media settings, follow these steps:

  • Shopify admin > Online Store > Themes
  • Click Customize
  • Click on Theme settings
  • Click on Social media > Save

Furthermore, you can upload your own social sharing image. A social sharing image is a photo that appears on a person feed when they share it.

To upload a social sharing image, follow these steps:

  • Click on Select image
  • Upload your own image or click Free images to use a stock image from Burst.
  • Select an image > Save

social-sharing-image

Favicon: Favicon’s make your website look more professional and great for branding. The recommended favicon size is 32px x 32px. You will see a Favicon on a web browser above the URL.

To customize your store’s favicon, follow these simple steps:

  • Shopify admin > Online Store > Themes.
  • Click on Customize
  • Click on Theme settings.
  • Click on Favicon.
  • Click Select image > Upload your own image or click on Free images to use a stock image from Burst.
  • Select an image > Save

favicon

What users are saying about the theme

brooklyn-theme-user-reviews

Here is a list of the common complaints of people who have used the theme:

Frequent Updates: One inconvenience with the Brooklyn theme are the frequent updates.

You will have to set up your website again from scratch. This means you will have to re-upload images, product names, and product descriptions.

Updates are free, if you enjoy using the theme and do not want the updates, you can continue using it without worrying about any complications.

No Embedded Videos: Videos can only be uploaded onto the home page. You won’t be able to add video content to product pages.

With the Brooklyn theme, you can only upload product photos for your store.

Poor Image Resizing: Some users have reported about their slideshow images not appearing on smaller devices.

To solve this problem, center aligns your images. When the image is cropped on a smaller screen, your visitors can still see the middle of the image from your home page slider.

Conclusion

Brooklyn is a free Shopify theme perfect for apparel businesses with large inventories. Similar to the Shopify Venture theme, you can upload up to 50 products.

The Brooklyn theme also works well for stores with fewer products to sell.

What I really like about this theme is the minimal user interface with an emphasis on the sliders.

These sliders are great for showcasing people using your products to communicate your brands’ personality.

Another useful feature I like about this theme is the homepage video.

All you have to do is copy the link from your YouTube or Vimeo video and paste it in the Theme Settings.

Video content can engage customers and generate more interest in your business.

If you’re on a budget, the Brooklyn theme is a great choice for beginners.

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