What is the Jumpstart Shopify Theme?
The Jumpstart theme is designed for startup businesses. Unlike most themes, it only comes in one theme style.
The theme helps you set up and launch your store quickly. Keep in mind, its best to have all your branding content ready to go such as high-quality images and videos.
The layout starts off with a home page feature video. You can embed a YouTube or Vimeo video to showcase your brand’s story and products.
This is an opportunity for you to connect and engage with new visitors.
Visitors can play the video by clicking on the green play button. The video will appear with opacity in the background.
Your customer can adjust the volume and also view the video full screen without leaving your website.
Jumpstart Landing Page Features
I’ve seen a few one product stores make well over 6 figures in sales from using the Jumpstart theme.
The theme is simple, user-friendly and easy to setup.
Here is a list of features:
Goal Tracking Tool
Just under the video, you can display a campaign tracker to show how close you are to achieving your fundraising goal.
This also creates credibility and increases trust with new visitors.
You can also show the campaign details such as the funded percent, funded amount and the number of backers.
Custom Content Sections
Below the tracking tool, you can show images with a custom message to highlight the features and benefits of your product.
You can collect your visitors emails by enabling newsletter signups on your home page.
Growing an email list will make money for your business in the backend, through email marketing campaigns.
Text Columns with Icons
Under the newsletter, you can add a section which explains the benefits of your product.
Combine icons and short descriptions for customers to quickly digest the information.
The next section under the benefits section is a slideshow where you can upload and add more photos of your product.
This helps new customers understand what your business is about and what products you are offering.
Keep in mind the slideshow images are 1200 px wide so its best to use images with the same dimensions for better results.
You can add a FAQ section on your home page to help answer any questions your customers may have.
This also helps reduce the number of emails you will receive from people asking you the same questions.
Answering common questions can also persuade people to invest in your business if it is a startup company.
Each question can be expanded by clicking on each tab which reveals the answer. It also works well on mobile devices.
This section can also be considered as a blog page. You can share content to keep your customers up to date with your business and products.
Blog content can also help build trust and credibility for your branding and business.
You can add a section on the website to inform your visitors about your business operations.
You can share the business’s vision, mission and values as well as optimizing the page for more web traffic in search engines.
Towards the bottom of the page, you can display a featured product.
Customers can add the product to their cart from the home page. If they click on Full details, it will take them to the product page.
On the product page, the customer can share your product on their social media profiles by clicking on the social icons.
You can also add product descriptions to the product page so that it can persuade them to make a purchase more quickly.
You can add links to pages containing important information about your business.
This can include Returns and Refunds, Privacy Statement and Terms of Service.
Displaying payment icons also lets your customers know the type of payment methods you accept on your store.
The benefits of using the Jumpstart Theme
“As seen on” Section
You can display the logo’s of media channels which your business or product has been featured on.
This helps build credibility and trust for new customers.
A quick tip is to edit the logos so that they are one solid color, perhaps a light grey.
Having too many logos and colors can make your website look spammy.
Built for small catalogs
The Jumpstart theme is well suited for store’s with a small number of products.
The layout is designed to make it easier for your customers to navigate through your store.
Good user experience leads to more sales.
Customize each section on your home page to display what you like.
You can add blog posts, FAQ’s, image with text and featured products.
Mobile Friendly Design
The theme is responsive on mobile screens. The layout will automatically adjust when it is viewed on a smaller device.
Search Engine Optimization
You can optimize your website with content to help search engines index your website.
Optimizing your blog can also drive more web traffic to your store.
Free stock photos
If you decide to use this theme, you will have access to high-quality photos from Shopify’s partner, Burst.
The best thing is, they are completely free to use and you can download as many as you like.
Make sure you choose photos that are related to your business and brand personality.
Social Sharing Icons
You can enable social sharing icons on your home page and product page.
Just link your social media profile URL in the Sections settings. The theme will automatically update these links.
When a customer clicks on any of the icons, they will be directed to your social media profile.
What are users saying about this theme
There are only 11 reviews currently left by users and the rating is not looking so good. Only 36% of users are satisfied with using the theme.
The common complaint most people have that they are not able to see the Buy button after spending hours modifying their website.
However, this problem can easily be fixed if they contacted the Shopify support team.
To wrap this review up, I give the Jumpstart theme a 4.2 out of 5 star rating.
For a free theme, its packed with all the features you need to start your business today. It also looks amazing on desktop and mobile.
You can have a professional-looking website without paying hundreds of dollars for a developer.