If you’re a fan of minimalist website design, you might want to keep on reading…
It’s important to keep your website clean and well organized so customers can easily find what they are looking for without getting distracted.
In today’s post, we will review the Minimal theme and also take a look at its features and how your business can benefit from using it.
The Minimal theme focuses on a clutter free user interface and clean layout and comes with three different styles.
Choosing the right theme before your store goes live will save you a lot of time in the future.
If you change your mind and wanted to use a different theme later on, you will have to start your store from scratch.
This means uploading products, writing product titles and descriptions all over again. So its best to spend a bit of time and invest into a theme which suits your business needs.
What is the Shopify Minimal Theme?
The Minimal Shopify theme is a free theme built by Shopify. This theme is a popular choice amongst dropshipping beginners.
The theme comes in three different styles such as Vintage, Fashion and Modern.
The Vintage style uses a minimal website layout with a bold color palette and font style.
The theme displays blog content instead of featured collections or products under the slider.
Below the blog entries, you can display two rows of products and a featured product to highlight your best seller.
The Fashion style puts more emphasis on it’s image tiles to promote your stores products. This style is suitable for store owners in the apparel and fashion niche. It uses a light color scheme and elegant font style.
The slider is wider compared to the Vintage style and below that, you can display different collections.
You can also display information about your business and include a map of your business’ physical location.
These homepage features helps new customers to quickly understand what your business is about.
If you can’t decide between the two, you can consider using the Modern style instead. This Modern style combines features from the previous two styles
It has an earthy color scheme with bold font style and you can display up to eight collections on your home page underneath the slider.
Minimal Shopify Theme Features
Here is a list of features you can expect from using the Minimal theme:
Slideshow: You can display different banners to highlight products and special promotions that is currently available on your store. What I like about the Minimal slideshow is ability to add a button to direct customers to a collection or product page.
Home Page Video: Videos can be used to engage customers with your brand. You can embed a video on your home page by linking a YouTube or Vimeo video to your home page.
Product Image Zoom: Ecommerce giants like Amazon and eBay use this feature to allow their customers to see the product’s details and features up close.
Since customers cannot physically touch the product, this feature can help persuade customers to make a purchase when shopping online.
Product Filtering: You can setup filtering options to help your customers find the products they are looking for quickly.
This can improve your conversion rates by creating a smoother shopping experience on your store.
Filtering options include color, categories, prices, brands, most popular and many more.
Related Products: The Minimal theme will automatically display related products on your store to increase your Average Order Value.
This feature is widely used by e-commerce businesses to boost revenue.
Home Page Customization: You can easily add or remove certain features on your home page.
For example, as a dropshipper you don’t really want to display a map of your location.
You can also display different collections and products depending on the season or global events.
Mobile Responsive: The Minimal theme will automatically adjust the layout of your store to suit the device it is currently being viewed on.
Color Palettes: If you don’t like the default theme colors, you can change the colors to suit your store’s branding.
Besides color, you can also change the font style to engage customers to your content.
SEO: You can edit product titles, descriptions, page titles and tags to make it easier for search engines to rank your store.
Optimizing your store for search engines is a great method of driving organic traffic to your business.
Footer: The footer of your website should include all the important information about your business such as your Refund and Return Policy, Shipping details, Terms and Conditions, links to your social media profiles and how customers can contact you incase something goes wrong with their order.
Minimal Shopify Theme Backend Features
You can easily modify the features of this theme to match your store’s branding and personality by accessing the Theme editor.
Here is a list of features which you can customize on your store:
Header: Upload an image of your logo in a .png format so that is has a transparent background. The recommended image size is 450px x 200px.
You can also add a message in the header to let customers know about special promotions, events, contact details or even a slogan.
To customize the logo follow these steps:
- Click on Sections > Header.
- Click on Select image
- You can select an image from your computer by clicking on the Library tab, and then the plus button.
- Enter the logo’s width in pixels > Save
You can also edit the message you want to appear in the header of your website.
Product Page: You can add or remove certain features by accessing the Product pages section. Keep in mind you can not add new products in this section.
Slideshow: Create a slideshow on your home page that shows up to six images. You can adjust how often you want each slide to change and the transition effect.
It is recommended you use images that are 1280 x 460 px in size.
To customize your slideshow follow these steps:
Online Store > Themes
Find Minimal and click on Customize
Click on Slideshow > Adjust settings > Save
Video: Create interest and engagement by adding video content on your home page.
To embed a video follow these steps:
Online Store > Themes
Find Minimal > Click on Customize
Click on Sections > Add section > Video
Enter a heading for your video
Enter the share link > Save
Featured Collections: You can feature a collection on your home to promote sales and new products. You can add and remove products whenever you like.
To feature a collection on your home page follow these steps:
Online Store > Themes > Minimal
Click on Sections tab > Click on Featured collection
You can adjust the rows, display products on sale, center product titles below product images and also display or hide vendor or brand names.
You can also display products that are sold out which will be displayed with a circle label indicating the product is out of stock.
What are the Benefits of Using the Minimal Theme?
Besides all the wonderful features, how will this theme benefit your business?
Here is a list of the advantages of using the Minimal Shopify theme:
Newsletter: You can collect your customers email addresses so that you can send updates, promotions and personalized coupons.
Your email list is an asset which generates sales on the backend of your business when you implement email marketing.
The subscription form is located towards the bottom of the website. You can edit the text to entice your customers to subscribe to your list.
You can also offer free tips, eBooks and coupon codes after your customer signs up.
Cost: This theme is free to use and you don’t have to worry about any monthly fees. If Shopify updates their software, your theme will also be updated at no extra cost.
Blog: You can write and publish blog posts when you use this theme. Blog posts can be shared on your social media profiles where it can be re-share to create engagement and interest for your business.
Blog posts can also drive organic traffic from search engines. This is a bonus since you do not need to spend any money for this source of traffic once you publish a blog post.
What are Users Saying About the Theme?
Every theme has its strengths and weaknesses.
I had a look through the feedback left by previous users who have used the theme and I noticed two common problems.
The first problem are the social media icons sometimes are not displayed on the website but are replaced by numbers.
All you have to do is disable the social media icons and re-active them on the website.
The second problem people have with the theme are the colors not changing when adjusted in the backend settings.
These issues can easily be fixed by contacting the support team and won’t affect the customers user experience when they are navigating your store.
Overall, I would rate the Minimal theme a 4 out of 5 star.
It doesn’t have the same visual impact compared to themes like Brooklyn and Supply.
However, the theme is very easy to use and also saves you money and time from hiring a developer.
The features and benefits you get with this free theme surpasses its negatives points.
I highly recommend the Minimal theme for Shopify beginners.