Let me guess….you’re currently looking for a new Shopify theme but can’t decide which one to choose?
There are many Shopify themes which seem promising at first but eventually look outdated, and usually they are are not optimized for smaller screens.
That’s because these themes have been created by developers with minimum input from designers.
What you need to look for is a theme that looks modern, professional and responsive.
It’s important to choose the right theme to showcase your brand’s personality and has all the features you need to create a high converting store.
In today’s Shopify Parallax theme review, we will take a look at the key features and how you can benefit from using this theme over free Shopify themes.
What is the Shopify Parallax Theme?
The Parallax theme was developed by an award winning team over at Out of the Sandbox.
The theme is fully customizable and includes a unique scrolling style hence the name Parallax.
The Parallax theme comes in three different styles. This includes Vienna, Aspen, Los Angeles, and Madrid.
At first glance, the theme looks amazing. What caught my eye was the full-width banner on the home page.
The Parallax scrolling effect makes the website dynamic and encourages interaction with the user.
Each style utilizes similar components and key features to showcase your business online.
Vienna Theme Style
The Vienna theme style helps with telling your brand’s story by using big images, slideshows, and video.
It uses a dark color scheme combined with a light round font style to create a balance between visual elements on the website.
The first thing you will notice is the full-width banner on the home page. You can also embed a YouTube or Vimeo video into the banner.
Clicking on the Play Video button will start the video in full screen.
Make sure you choose an image with a dark background to create a contrast between your primary navigation, business logo, and text.
Below the banner, you can display two featured products.
Clicking on the plus icon on each thumbnail will trigger a product page pop up.
Customers can add these products to their cart without having to access a separate product page.
Under the featured products, you can display another full-width banner to showcase your brand.
There’s also a section for your customers to enter their email address to receive newsletters from your business.
This is a great feature to help build your email list in the backend.
Scrolling further down, you can display customer testimonials, a slideshow, and unique selling points.
You can also showcase your latest blog posts, a featured product, another full-width banner, and image gallery.
If your business or products was featured on any publications, there is a section for you to display the logos of these publishing companies.
This helps boost credibility and increases trust with new visitors to your store.
The footer section is very simple and clean.
You can link your social media profiles, display quick links to your collections and contact us page.
There’s also an email sign up form for your visitors to sign up to your newsletters if they missed the first.
The product page layout is simple and uses a pyramid style structure.
Most important information for conversions is placed above the fold.
Further down the page, you can display more information and images about the product.
The tabs make it easy to organize your product information and look amazing.
On standard Shopify themes, you will have to install a third party app to have this feature on your product page.
Most of the time they won’t look consistent with the rest of your site.
The responsiveness of the Parallax theme is seamless on when viewed on mobile.
The menu navigation in the header is simplified to create less clutter on the screen.
When you click on the hamburger icon, the page will slide to the right, revealing the menu.
It’s a pretty cool transition which I do not see used very often.
The parallax scrolling effect will be disabled on mobile view. Images in the background will remain static.
Aspen Theme Style
The Aspen theme style has a flexible framework which can be customized to suit your brand personality. It is suitable for businesses in the outdoors camping niche.
Aspen comes with powerful features, a user-friendly interface, and impactful imagery to leave a great first impression.
On the home page, you can display a slideshow to showcase your products and lifestyle photos. Each slide will automatically transition after a few seconds.
On one of the slides, you can enable a button to direct your customers to specific collections. This slide does not take up the whole screen like Vienna.
Just make sure your background images are dark enough to make your header navigation more visible.
I noticed the header is in a fixed position at the top of the screen when you scroll down the page.
Underneath the slideshow, you display unique selling points to build trust with your new visitors. You can use a combination of icons, images, and text.
Below the unique selling points, you can embed a YouTube or Vimeo video to your home page. Video content creates engagement and keeps visitors on your website longer. The longer they stay on your site, the more time you have build credibility.
Scrolling down further, there’s a section for displaying a quote, full-width banner and an email sign up field.
You can also display featured products, image blocks with text, featured media logos and a map to show customers where you are located if you have a physical address.
The product page is very simple and utilizes a lot of white space to put more emphasis on the product images and add to cart button.
The rounded font style helps with making the text legible on smaller screens.
Scrolling down the product page, you can display more images and feature points about your product.
I went ahead and added a product to test out the cart. I quite like the panel sliding in when you click on the cart icon. I noticed there is an area in the cart where customers can leave a note before they checkout
On mobile, the Aspen theme style looks amazing. The layout and content on the page are optimized to adapt to smaller screen sizes.
Los Angeles Theme Style
The Los Angeles theme style is perfect for fashion boutiques and accessories. It uses a black and white color palette and a combination of sans and sans serif font style.
Most people may think black and white is boring and outdated, but the Los Angeles styles does it with style.
Using this theme style will give you a timeless and chic looking store.
The first thing you will notice is the widescreen slideshow. This area is great to showcase your lifestyle photos to create engagement with your brand.
You can also display a button when clicked will take the user to a collections page.
The header menu is similar to the other styles. The menu is kept minimal to make it simple for users to navigate around your store.
Below the slideshow, you can display category tiles. This will take the customer to a specific collections page.
As you scroll down the theme, there are sections for you to display multiple full-width banners, featured products, As Seen In media logos and an image gallery.
Towards the bottom of the theme, you can display customer testimonials, Instagram feed, and an email signup form.
The product page is optimized to provide all the information a customer needs before purchasing your product.
There are tabs to help you organize your product page content such as product details, sizing, and shipping.
There’s also a size guide you can enable on your product page to help customers decide which size they should order.
You can also display product reviews and related products to keep your customers shopping on your store for longer.
Adding a product to the cart will trigger a slide out cart. Your customers can edit the quantity number if they change their mind.
When viewed on mobile, the theme looks chic and modern. If you have a dropshipping Shopify store in the fashion apparel or accessories niche, this theme is perfect for you.
Madrid Theme Style
The Madrid theme style is bold and smart-looking out of the four styles. It is suitable for tech or products targeting men.
It uses a sophisticated color palette and tall font style that gives it an elegant look and feel.
You can display a full-screen banner on the home page to highlight your product features and finer details.
Under the home page banner, you can display unique selling points to highlight the advantages of your product or service.
Scrolling further down the page, you can display featured products and multiple full-width banners to make your website impactful.
It is very similar to Apple’s website layout, taking you on a journey about their product from start to finish.
Customers can also quickly view the products listed on the home page.
There’s a section for customers to enter in their email address to sign up to your email list for more benefits. You can send email marketing material to make more sales in the backend of your business.
You can also display As Featured In media logos, customer testimonials, and recent blog posts.
The product page layout is kept minimal to put more emphasis on the product images and Add To Cart button.
On mobile, the theme is very responsive and adapts to smaller screens seamlessly. The smooth transition effects add to the theme’s polished look.
What are the key features of the Parallax theme?
Here’s a list of features:
Parallax Effects: Add depth to your website with the parallax scrolling effect.
Hero Video: Feature a video telling your brand’s story on your home page. You can embed a YouTube or Vimeo video.
Sticky Navigation: The header menu will stay in a fixed position at the top of the page when you are scrolling down. Navigation is always visible and accessible.
Optimized for Large Images: Create high visual impact website by uploading high-quality images that best represent your business and brand personality.
Quick Shop: Customers can view product information quickly and add them to the cart without having to leave the page.
Product Filtering: This feature helps customers filter products by type, sort by price and best sellers.
Product Zoom: Similar to Amazon, customers can hover over a photo and it will zoom in to show smaller details. This very useful for businesses who are selling handmade products or jewelry.
Slideout Cart: Makes it easy for customers to find their cart and check what products they have added.
Customer Testimonials: Increase your trust and credibility with new customers by sharing your customers’’ reviews.
Google Maps: Customers can find out where your business is located. Some customers may not live close by, but they might have relatives or friends nearby who can visit your store for them instead.
Special Page Templates: Customize the content on your website with unique layouts templates.
Instagram Feed: Share your latest Instagram posts to showcase your brand and lifestyle photos of your products.
What are the benefits of using the Parallax theme?
Here’s a list of benefits:
Support and Resources: Out of the Sandbox provides video tutorials and guides to help you set up your store in no time. When you run into trouble, head over to their Theme Help Center.
Automatic Updates: The theme will automatically update itself. All updates are free and are quick and easy using the Shopify Theme Updater App.
Saves you money: This theme has all the features and plugins you need to start your own profitable Shopify store. Parallax theme is a one off payment without you needing to install any third-party apps like standard Shopify themes.
What are users saying about the theme?
So far there are 41 reviews and looks like it’s sitting at a 5 out 5-star rating.
The majority of customers who have purchased this theme for their own store comment on:
Look and feel: The theme looks modern, professional and functions flawlessly on desktop and on mobile devices.
Support: The support team is responsive to its customers, replying back quickly and super friendly. You can tell they really care about their products and reputation.
Customization: You can easily modify the theme to suit your business needs.
It looks like the Parallax theme is a real winner.
How much does the Parallax theme cost?
The Parallax theme will cost you $180 but it is worth every cent. You can pay with a credit card, Google Pay or PayPal.
To wrap up this Parallax theme review, I will give it a rating of 4.5 out of 5.
You can have a professional looking e-commerce website for an affordable price and takes no time to set up.
You don’t have search for a freelancer or hire a developer to create you a website and waste hundreds of dollars during the process.
This theme is packed with so many features, works flawlessly on mobile devices and looks amazing on smaller screens.
Out of the Sandbox has made it super easy for any business owner who wants to set up their own Shopify store. Their support team is ready to help you along the way.
Just be careful of overusing the parallax scrolling effect because it can slow down your website if you use images that are not optimized.
I hope this review has helped you with deciding whether the Parallax theme is suitable for you.
If you have any questions, leave them in the comments below.