Are you currently dropshipping with Shopify but you’re using a theme that isn’t making you sales or just looks out of date? Most likely, you’re using a theme that is not optimized for conversions.
In today’s post, I will review the Shoptimized Shopify theme and see if it is really the best theme for your Shopify store. We will also take a closer look at the features and find out how much you can be saving from using a premium theme like Shoptimized.
When I first found out about this theme in a dropshipping Facebook group, I remember it was much cheaper.
Currently, you can purchase a single license for $167, a 3 store license for $197 and a 10 store license for $597. They also state on their pricing plans that
Given the popularity of dropshipping with Shopify recently, the price has definitely gone up.
Each plan comes with one year of support, free updates and native English speaking support, 7-days a week. However, only the $197 and $597 plan will give you access to a 7-Figure Store Shopify training and a Facebook training course.
Shoptimzied Theme Review
Top Menu Navigation
The first thing I noticed on the Shoptimized template is the top menu navigation. On the left-hand side, you can display a Facebook Like and Share button. Next to the buttons is a geo IP message. This message will change depending on the user’s IP and current location. Having a tailored message is a nice personal touch and makes a customer feel more welcome on your site.
On the right-hand side, you can display a currency converter for international customers to change. Customers are more likely to complete a purchase if they are able to pay with their preferred currency and payment method.
Following the currency converter, you can display links to your inner pages. These pages can include Blog, About Us, Contact Us and My Account. Once a customer adds a product to their cart, the Cart will pop up in a modal and the user can edit the quantity number.
When hovering the mouse over the cart, it will display the items that have been added. I noticed the elements in the cart makes it look very busy and cluttered. There’s multiple buttons, trust badges, and a shipping message. Clicking on the Cart icon will expose a right side panel for quick editing. It also looks great on Desktop but I think the developers should put an opacity when viewed on Mobile, so there is a contrast between the Cart and background.
In the next row, you can display your business logo and a search bar aligned in the middle. The predictive search bar will display the search results based on the keywords a user types in. On the right, is your business contact information which can be customized to suit your store.
The final row is linked to your categories and products. Hovering over the links will automatically display a dropdown menu. You can change the dropdown to display a mega menu or a standard one.
On the homepage, you can display a slideshow to showcase your products. You can upload high-quality lifestyle photos to highlight your brand’s personality.
You can also choose to show or hide the slideshow on desktop and mobile.
Under the slideshow, is a section for featured products and content tiles. You can include the current price, stock availability, product reviews and tags such as free shipping, pre-order or In Stock for each product tile.
Another cool feature is the option to have the header fixed at the top as a user scrolls down the page.
The top layer of the header will be hidden and will only show the business logo, search bar, and contact details are simplified to fit on one line.
Scrolling below the fold is the main content area. There is a section for content tiles which you can use to upload images of customers wearing or using your product.
You can also embed a YouTube or Vimeo video underneath. Below the videos is a section for your customer testimonials.
Displaying customer testimonials will help build trust and social proof with new visitors. Most of the content on the homepage can be toggled using the navigation.
Towards the bottom of the page, there is a section to display images and text about your store.
You can change the text and images for more consistency with your brand.
For example, you can upload an image to let your customers know about your Money Back Guarantee or unique selling points about your store to encourage new visitors to make a purchase.
You can also display trust badges to let customers know what type of payments you accept.
In the footer, on the left is a section for an email sign up form. You can offer your customer an incentive for signing up to your email list. For example, you can offer them special discounts, guides, cheat sheets and much more. Growing an email list is important for making more money in the backend of your e-commerce store.
On the right-hand side, you can display your business contact details and opening hours.
There is also a sub-footer included for you to show social media icons and your trademark or copyright information. You can link your social media profiles to your website to build social proof as well as gain new followers.
Product Page Features
Let’s take a closer look at the product pages and see what you get with the Shoptimized theme.
Your product page is where your customers will make most of their purchases, so it is important to optimize your product page for conversions. You want to make their shopping experience from start to finish as smooth as possible.
The first thing I noticed on the product page is the hero image. It’s huge and eye-catching. Your customers can zoom into the image by hovering their mouse on top. This feature is great for smaller products with fine details like jewelry or handmade accessories. It looks like you can add tags like Top Rated on top of the product images to let your customers know your best products.
Under the main image, are the secondary images that can be toggled by simply clicking on the image. Below the thumbnails are social sharing icons for your customers to easily share your products with their friends and family.
The title and price are nice and bold. However, there’s quite a lot of elements going in between the product title and Add To Cart button. You can display the number of items sold in the past 24 hours with a flashing emoji. This can get quite annoying if you’re also using the built-in social proof pop up.
Beneath that you can include product reviews, unique selling points about your store and a built-in customization feature for customers to personalize their items. This saves you money each year without having to install a similar app.
The theme also lets you display trust badges under the Add To Cart button which I don’t think is really necessary. The call to action button is fully customizable to make it easy for users to test different button colors, sizes and text.
Under the call to action button is the fake quantity countdown timer. This can be used as a scarcity tactic to motivate customers to make a purchase more quickly so that they do not miss out on a great deal. Just simply add a tag to a product you want to display a countdown timer. You can customize the number of days and hours the timer will start to count down from.
Just below the quantity countdown timer, you can also display a fake live visitor counter to increase your conversions. New visitors who land on your product page will need some convincing before they spend any money on your store. If they can see there are other people browsing your store, it helps build trust and social proof that your online business is legitimate.
There’s also a shipping time estimator to let your customers know when they can expect their item to be delivered. This is a similar feature Amazon uses to increase their conversions.
You can also display icons to talk about your business’s value proposition and why you’re better than your competitor’s. You can use the theme’s set of default icons which i do not recommend, or upload your own.
Below the fold is your main product details and business information. The information is displayed in a tab format. Your customers can toggle the information they see by clicking on the tab. Tabs helps to keep the product page clean and organized.
Scrolling further down the page, you can display related products which automatically cycles through by itself. You can choose which products you want to display or they can be completely random. This is followed by customer testimonials to build trust and social proof.
An interesting feature I noticed while on the product page is the floating bar which appears when you scroll further down the page. The bar displays the name, price and reviews about the product and an Add To Cart button. I haven’t seen this feature used on many stores, so it’s great to test it out and see if it makes any difference in your conversions with it on.
Cart Page Features
Adding a product to the cart will activate a Cart modal. Customers can choose to edit their item quantity, Continue Shopping, view their cart or Secure Checkout. There also a shipping message letting the user know that they qualify for free shipping.
Clicking on the View My Cart button will take you to the cart page. It’s a standard cart page similar to the default Shopify layout. You can display a fake cart expiry countdown timer to persuade your customers to make their purchase before the time runs out.
Clicking on the Secure Checkout button will take the customer to the standard Shopify checkout page.
Upsell pop up
Shoptimized Theme Support & Updates
The Shoptimized theme is regularly updated to make sure your store continues to be compatible with Shopify’s software.
Purchasing one license will give you unlimited updates for one year. There also a supported portable which can only be accessed in the member’s area.
If you’re a busy entrepreneur, they also offer a one-time setup service for $99.
They also offer a done for you package which is $597 and includes the theme license. This price is a bit expensive for a beginner and I’m not too sure on the quality. It’s best to invest in a course and figure this out on your own.
Shoptimized Theme Pricing
The Shoptimized theme is currently $167 for a single store license. $197 for a 3 store license and $597 for a 10 store license.
There’s no coupon or discounts available for this theme. Be Careful of websites claiming there is.
The pricing for the Shoptimized theme does place it on the premium Shopify theme side, however, the features and functionality on desktop and mobile makes it all worth it.
When you make a purchase, it is only a one-time fee.
What are Other Users Saying?
- Responsiveness: works and looks great on desktop and mobile –
- Over 30 different features: saves money on recurring fees from third-party apps
- Marketing integrations: No need to hire a developer. Integrating popular tools to grow your business is done with a simple copy and paste into your settings.
- Speed: Shoptimized theme claims to load 38% faster than a competitor theme.
- Font: The typeface used on the demo is ineligible. Reading text is more difficult, especially on smaller screens.
- Overuse of fake scarcity timers: Makes the product page look very cluttered and non-user friendly.
- Pop-Ups: These are annoying combined with the fake visitor counter.
- Default icons look terrible: Do not use these for your store. Hire a graphic designer off Fiverr to make you new ones if you can’t design your own. You want your store to look consistent throughout the whole buying process.
To wrap up this Shoptimized theme review, I will give it a rating of 4 out of a 5-star rating.
It’s an excellent theme and works great on desktop, tablet, and mobile. The over 30 features included with the theme that will save you money from recurring monthly fees compared to using themes that rely on extra plugins and apps.
There are only a few things which I did not like about the theme. The font used throughout the theme is too thin and tall. It made it more difficult for me to read the text on my monitor and iPhone. It also made the demo store look very cheap and outdated.
There use of fake scarcity features can make your store look like all the other stores using the same theme. I recommend split testing your product pages to see if these scarcity features increase your conversions or not.
I also recommend not using any of the default trust badges or icons. They look terrible so its best to design your own icons to match your brand.
For the current price tag, I would recommend you check out eCom Turbo or the Responsive theme.