Choosing the right Shopify theme before you launch your online store can be challenging.
There are so many themes to choose from with similar features. However, not all of these themes are suitable for the same niches.
Picking the wrong theme can set you back in the future if you plan on changing your theme.
This means you will have to start from the beginning…
In today’s post, we will go through the features of the Supply theme to see if it is the best fit for your Shopify store.
What is the Shopify Supply Theme?
The Supply theme is a free theme developed by Shopify.
It has a clean, minimalist design and easy-to-navigate and best used by store owners’ how have large inventories.
You can upload more than 50 products and up to 5 collections.
The Supply theme comes in two styles, Blue and Light.
The noticeable differences between the two styles are its color palette and font styles.
Below the home page slideshow, you can display 6 collections and under that, a featured collection to showcase your best sellers or any special promotions.
You can also display specific product categories so that new visitor’s to your online store understand what you sell and how you are different from competitors.
On the other hand, the Light theme only allows you to display for collections on the home page and a featured collection below that.
Both theme styles can be customized with an easy to navigate layout. The photos and collections are arranged to avoid clutter.
Supply Shopify Theme Features
The main features are focused on creating an easy to navigate
Websites that are difficult to navigate or look very cluttered will drive away customers.
Here is a list of the main features of the Supply theme:
Large Product Catalog: Most free themes will only let you upload up to 50 products. With this theme, you can upload much more than that.
The Supply theme is suitable for store owners with a large inventory of products such as wristwatches, watches and fashion accessories.
Feature Collections: Other free themes will limit the number of collections you can display on your home page.
However, with the Supply theme, you can showcase up to six collections.
This helps communicates enables customer’s to start shopping on your website.
Collection Filtering: You can activate a filtering module so your customers can check or uncheck boxes to filter their search by price, brand and many more.
Home page Slideshow: You can add multiple images for the home page slideshow
However, you can only add images and can not upload any videos
The slideshow does not have any clickable links or buttons to direct your visitor to a collection or product page.
Supply Shopify Theme Backend Features
You can customize certain features on your website
Content Sections: You can modify how you want the sections to look on your home page.
If you do not want to display a featured collection you can easily remove it from the theme.
You can decide on the number of product rows to display and also able to modify the footer to suit your business.
Customize Slider: you can modify the number of slides on the home page. Keep in mind the Slider is not full screen.
You can also adjust how frequent you want the slides to change.
SEO: You can optimize your product title and descriptions by altering the Meta Title and Meta description. Doing so will allow search engines to crawl your store and help you index your content.
Drop down: You can enable drop downs from your stores’ menu. Dropdowns help organize your products into categories.
Customers can navigate your store with ease and takes them directly to the products they are looking for.
For example, your main category is “Cases”. Under that, you can display related categories such as Straps, Shoulder Bags, Backpacks and many more.
Social Media: You can display social media icons which you can link to your social media accounts.
All you have to do is type the URL of your social media profile in the theme settings and they will be automatically integrated with your store.
For example. When a customer clicks on the Instagram icon, they will be directed to your Instagram profile.
You also have the option to add pages like About Us, blog posts, Shipping Details and Return Policies. The more information you can provide creates a hassle-free shopping experience for your customers.
Advanced Theme Features
Header: You can customize your header to display certain features. For example, you can upload a logo, display a simple message for your customers.
Follow these steps to customize the header:
- Click on the Sections tab.
- Click on Header.
- Select a menu > Save
Footer: The footer of every website should contain all the important information about your business. Some of the features you can add to your footer include an About Us page, Contact Us, Shipping, Returns and Refund Policy, Payment Icons, newsletter signup and Quicklinks.
Follow these steps to customize the footer:
- Shopify admin > Online Store > Themes.
- Click on Supply >Customize.
- Click on Sections.
- Click on Footer > Check the features you want to display > Save
Payment Icons: You can display payment icons in the footer to let your customers know the different payment methods you accpet on your store. Simple check the of the payment options you accpet on your store and the theme will display these icons accordingly.
Product Page: This is where your customer will analyze all the information they need to know before buying the item.
You can create discounts to show customers how much they will be saving if they were to make a purchase. With other Shopify themes, you will have to use a third party app to display this feature.
Another feature I like is the zoom functionality for product images. Similar to Amazon, you can zoom into the photos by hovering your mouse over the image to give you a better understanding of the product design and features.
You can also display stock information to let customers know how many products are left. This feature can help increase your sales by creating scarcity.
Other features you can display on your product pages include social sharing icons, customer reviews, related products and dynamic checkout button.
To edit your product page features, follow these steps:
- Themes > Click on Product pages.
- Click on Sections.
- Click on Product.
- Check the settings you want to display on the product page > Save.
What are theBenefits of Using the Supply Theme
Here is a list of benefits of using this theme for your business:
Cost: The Supply theme is completely free to use. There are no hidden costs or any subscription fees besides your monthly Shopify bill.
Customization: You can customize many elements and features of the theme to match your brand’s identity and personality.
Updates: As an official Shopify theme, you will receive free updates to keep your store compatible with Shopify’s software.
Technology is constantly changing so it is important to keep your store fast and fluid with different devices.
Responsiveness: The theme will automatically adjust itself when customers view your store on their mobile devices.
Email Subscription: You can collect your customers email addresses by displaying a newsletter sign up form on your store. To collect more email addresses, you can offer discounts, coupons, freebies or helpful content to entice customers to give you their email address.
Unlike the annoying pop ups you may have come across on other themes, this newsletter sign up form is much more subtle and less distracting when a customer is browsing your store.
Product Reviews: You can easily integrate a Product Review app to collect feedback and product reviews from customers who have made a purchase on your store.
Displaying reviews on your store builds trust and provides social proof to engage new visitors to your business.
What are users saying about this theme?
From reading the reviews left by other users, I noticed two common problems.
The first problem relates to viewing the theme on older browsers. Drop-downs are not functional if a customer views your store on Internet Explorer.
It’s always a good idea to test your website on different web browsers and devices before you launch your store online.
The second problem is the liquid coding language used by the Shopify platform.
I recommend hiring a developer who specialises in this coding language if you want to modify the theme to suit your needs.
Compared to other themes I have reviewed, these problems are minor.
To wrap up this review, I rate the Supply theme a 4.5 out of 5 stars.
The benefits of the theme definitely out weighs the negatives.
The clean minimal design is great for store owners who have a large inventories and multiple categories.
The layout is designed to create a clutter free user experience, putting more emphasis on your products design and its features.
You can easily customize the colors, fonts and features to match your branding and personality. Integrating marketing apps can improve your store’s conversion rate and boost your sales.
If you’re a Shopify beginner, give this free theme a go!