The Turbo theme is focused on one thing, and that is speed. But why is speed important?
Remember a time when you clicked on a website but hit the back button after waiting a few seconds because it was taking too long to load?
As an e-commerce business owner, having a slow website is setting yourself up for failure.
People these days have a very short attention span and are more likely to abandon your site if you’re using a slow theme that is not optimized for speed.
If your store takes longer than 3 seconds to load, they will click the back button and shop on a competitors store instead.
You can use GTMETRIX to check the performance of your website.
Make sure your images are compressed to reduce their size. You can use tinypng to compress your images in bulk and it is completely free to use.
However, the Turbo theme is developed for performance and optimized for mobile devices.
Let’s dive in deeper.
What is the Shopify Turbo Theme?
The Turbo theme was created by an award-winning Out of the Sandbox team who specializes in creating Shopify themes.
The Turbo theme comes in 5 styles named after cities such as Chicago, Dubai, Florence, Portland, and Seoul.
Each theme style has its own font style, color palette, and page layout. They all share similar functionality and features but it’s the smaller details which sets them apart.
Chicago Theme Style
The Chicago style uses bold colors, font styles, and large images to create a strong visual impact.
The full-screen banner creates a dramatic first impression. Clicking on the banner will play a video.
It’s great to see the theme allows you to embed YouTube videos to your home page.
Navigation is very easy with the help of drop-down menus. The header is very clean and intuitive
Below the banner, you can display featured tiles which can be linked to specific collections or blog page.
You can also display a featured product to showcase your best selling product. Customers can add the product to their cart without viewing the product page.
Scrolling further down, it looks like you can add more images with text, banners and featured products.
The theme has made it easy to showcase your latest blog posts and a secondary search bar to let visitors search your site without needing to scroll back up to the top.
In the footer area, you can link your social media profiles, display a disclaimer and links to pages with important information.
I had a quick look at the product page and noticed it is quite dark. There’s no contrast between the product and the background.
So if your product images are dark, it will not stand out on your page.
You can also display related products to offer alternative products.
Dubai Theme Style
The Dubai theme style has an elegant and strong appearance.
The layout utilizes subtle colors and a lot of white space to give you a clutter-free interface and makes navigating your store easier.
The Dubai chic style is perfect for Shopify stores selling fashion accessories and jewelry.
The header navigation is very simple and the drop down mega menu is great for organizing your product categories.
You can also display a promotional banner to let your customers know about special events or discount codes.
Under the header navigation is the full-width slideshow. This feature is great for displaying high-quality images of your products.
Lifestyle photos with people wearing or using your product can help with conversion rates. You can also add a button on the slideshow to direct your customers to specific pages and collections.
Below the slideshow, you can display featured collections, featured products, secondary slideshow, and latest blog posts.
In the footer, there is an area for customers to sign up to your newsletter, link your social media profiles and links to your categories and pages with important information about your store.
Having a quick look at the product page, I noticed there is a lot of emphasis on the product images.
Combined with the white background it really makes the product stand out and looks premium.
You can also display discounted pricing, social share icons, product reviews, and related products.
Florence Theme Style
The Florence theme style will give your Shopify store a sleek and professional look without the expensive development costs.
Similar to the Dubai style, the Florence style also uses white space and large images to create a layout without clutter.
Under the header, you can display featured collections on a split screen, secondary search bar, image boxes which you can add text to highlight specific details about your products.
You can also link your Instagram to your store and display your latest posts on the home page.
Towards the bottom of the theme, you can display customer testimonials, send feedback and VIP members to sign up area which you can use to collect more email addresses.
Portland Theme Style
The Portland Theme Style was designed for performance and mobile usability. It uses an elegant font style and color palette, combined with large imagery for more visual impact.
The Portland style uses a full-screen banner and allows you to display two buttons which takes the user to a specific collection.
It’s best to use a darker image for the banner, as the text in the navigation will be difficult to read if it is set to white.
Below the banner, you can display category tiles which takes the customer to your collections, about us or blog page. This helps customers find what they are searching for on your store more quickly.
You can also display featured collections, products, secondary slideshow and image blocks with text.
If your customer scrolls all the way down the page and wants to search for something, they can do so with a secondary search bar.
You can also embed a YouTube or Vimeo video to display on your home page.
The footer is clean and easy to use. You can display social icons and payment badges to let your customers know what type of payments you accept on your store.
The Portland theme is perfect for stores selling sporting goods such as athleisure, workout yoga equipment.
The product page is clean and clutter free. The main emphasis is on the product images and add to cart button.
Seoul Theme Style
The Seoul theme style uses smooth rounded font style and shapes combined with a warm color palette. It creates a sophisticated looking website with user-friendly navigation.
The theme uses a full-width banner which you can use to display high-quality product images. There’s also a button to direct your customers to specific pages.
Below the slideshow, you can display featured products, collections and image gallery. Clicking on an image will enlarge it to highlight smaller details.
Similar to the other styles, there is a secondary search bar below the fold.
You can also display the latest blog posts and featured on logos. If your business was featured on any news media outlets to create credibility.
Towards the bottom of the page, there’s an area for customers to contact your business. You can also display your business phone number and a short description.
Turbo Shopify Theme Features
Product Row Sliders
Showcase multiple products from a collection on your home page.
It’s a quick method to display more content without customizing the layout.
Customers can navigate the row slider by the left and right of the screen.
You can display customer testimonials to create more trust and credibility with new visitors. Toggle through each testimonial using the navigation on the sides.
Customers can access your FAQ page to find answers to common questions they might have about your business.
Having a FAQ page also helps reduce emails from customers who are asking the same questions again and again.
Customizable Page Templates
You can turn on and off specific features you want to be displayed on your store. Customizing the layout to fit your brand’s personality without sacrificing performance.
Interactive Mini Cart
When you add a product to the cart, hovering over the cart will display an area for your customers to add a note to their order on certain theme styles.
Customers can also adjust the quantity number in the mini cart without having to go to the cart page.
The Turbo theme is built for speed and performance.
Browsing and navigating around each theme is very smooth and fluid. Pages load quickly, transitions are smooth and navigation is intuitive
Your store will always be updated with the latest features without any extra fees.
What are the benefits of using Turbo theme?
Built for speed: The developers of Turbo are consistently improving their theme. Your store will always be up to date with the new features without any extra costs.
Customer Service: If you’re having trouble with setting up the Turbo theme, you can check their Theme Help Center, Turbo theme support articles and updating the theme is a simple process of using the Theme Updater app
Made for all sizes: Regardless if you are selling one product or one hundred products, Turbo can be used on a variety of different business niches.
Predictive Live Search: Similar to Google search, the theme can predict what the customer is looking by analyzing the keywords being typed by the user.
This feature can help customers find what they are looking for more quickly.
The easier you can make their shopping experience, the more likely they will make a purchase and return to your store in the future.
Tutorials: There are step-by-step video tutorials to help you with setting up and customizing your theme.
What are users saying about the theme
After reading pages of the feedback left by other users, I couldn’t find any real complaints about the theme. Most users say they love using the Turbo theme on their Shopify store.
Their support team is also very responsive and they over deliver with their customer service. It’s great to see a company passionate about their product and helping their customers succeed.
It’s safe to say, Turbo is a premium and high-quality theme. It’s fast and looks very professional. People may think you had paid thousands of dollars to create your sleek website.
It may seem expensive, especially if you’re just a beginner, but I think its worth every dollar. If you had the capital and opportunity to upgrade your store, I would highly recommend taking a look at the Turbo theme.
With any theme, there will be a learning curve before you master the platform. But don’t worry too much, there are video tutorials and a help center for your support.
How much does Turbo Theme cost?
To install the Turbo theme on your store, it will cost $350. If you’re making consistent sales, the theme will eventually pay for itself.
The number of features included will cost you more money monthly fees if you were to install third-party apps on a standard Shopify theme.
If you’re serious about your store, this theme is a worthwhile investment.
Overall, I would rate the Turbo theme 4.5 out of 5 stars. The high price tag may scare you away, but this is a theme which has all the features you need to take your store to the next level.
It comes with 5 different theme styles for you to choose from to match your brand’s personality.
Even Though the price tag does seem a bit high, you will eventually make your money back by converting more customers and making more sales from using the Turbo theme.
You can use the Turbo theme up to 14 days. If you don’t like it, you will receive your money back no questions asked.
Thanks for reading my Turbo theme review. If you have any questions about the Turbo theme, let me know in the comments below.