What is the Venture theme for Shopify?
Venture is a minimal designed themed created for stores with large inventories.
It is free to use which is perfect for drop shipping beginners. You can always invest in a paid theme when you scale your business.
All you have to do is download the theme and upload it to your Shopify store.
You do not need to worry about any coding since the theme comes as a template for you to modify the product descriptions, product photos, categories and many more.
The main noticeable features for Venture is its widescreen slideshow banner, promotional banner to display special promotions and multi-drop down menus.
Venture Theme Features
Theme styles: Venture comes with 3 theme styles which are Snowboards, Outdoors, and Boxing.
All three styles are the same on both desktop and mobile.
The only noticeable difference between each style is the color palette and fonts.
Products and Collections: Upload up to 50 products and create up to 5 collections.
Collections is another word for a category of products. For example, if you have a camping store, you can create a collection for.
When a customer clicks on the tents collection, only products related to tents will be displayed on the page.
Full-width Slideshow: Widescreen slideshow eliminates white space on the sides of the website.
You can display banners to highlight products and current promotions when a visitor lands on your website.
You can use this feature to upload high-quality images to create more trust and engagement with your brand.
Showing photos of people using your products can increase your conversions.
Product Filtering: Customers are able to filter through products by type, sort by best sellers and price.
This feature comes in handy if you have a large inventory of products. Brands and collections.
Filtering products create a better user experience when a customer is searching your website for a product.
Making it easier for a customer to find a product they want, the more likely they will make a purchase.
Customization: You can simply change fonts, font sizes and colors of the website by toggling the color palette to suit your brand personality.
SEO: SEO will help your store rank in search engines.
You can use specific SEO keywords in your meta title, meta description, and product descriptions.
Optimizing your store’s SEO can drive more organic traffic to product pages.
Mobile Friendly Design: The theme is designed for an intuitive experience on handheld devices.
Your website will adjust itself to fit the customer’s mobile device.
Navigation panels, font sizes and images to suit the device. Keeping the user experience consistent can increase sales and conversions.
Social Media Icons: The Venture theme makes it easy for you to link your social media accounts.
The theme will automatically display social icons on your online store.
You can link your Facebook, Instagram and Pinterest account to your store.
Your social media networks can be used to advertise your store. Social proof is very important for online businesses because it creates more trust.
You can turn a visitor into a paying customer by uploading and sharing customer-generated content.
Footer: The footer of a website is necessary if you want a high converting e-commerce website.
The theme also has a subscription feature which you can use to collect your visitor’s emails.
You can send out notifications of upcoming promotions, new blog articles, and news updates.
What are the benefits of using Venture theme
Here is a list of the benefits of using this theme:
Free: The Venture theme is completely free to use. There are no hidden fees or monthly subscriptions to worry about. You will also save money
Built for Shopify: The Venture theme is built for the Shopify platform so the code will run smoothly.
If Shopify updates their software, the theme will still be compatible. You don’t have to worry about reinstalling the theme.
Responsive: Research shows customers are more likely to interact with your brand from a smartphone or tablet than a desktop computer.
The Venture theme is able to adjust its layout and navigation to suit your customer’s device.
The theme can detect the type of device your customer is using and adjusts the website for better user experience.
What are users saying about this theme?
Coding: You will not be able to change the theme’s code if you would like to customize features with a developer. If you are a beginner with Shopify, using a free theme is enough to get you going.
For example, a user hired their own developer to create a pop-up shopping cart for their store.
Unfortunately, this can not be accomplished with the Venture theme.
Scaled Images: When you view the theme on smaller screens and devices, images will appear cropped even though the theme is responsive.
Scaling images for multiple devices requires more advance coding and tweaking.
I’m guessing the developers had to compromise some web features to make room for more useful features.
Besides these negative points, some users wanted a currency converter built in the theme.
Unfortunately, this is only a free theme.
To have these types of features you will either have to use an app or purchase a paid theme with these features already built in.
Overall, I would rate this theme 3.5 out of 5-star rating.
If you’re a beginner with Shopify or planning on starting a dropshipping business, this is a clean and easy theme for you to use.
When you start to make consistent sales, you could always purchase a paid theme that includes all the apps and features you need to scale your business.
This will save you money on monthly subscriptions fees if you were to install marketing apps.
Since the Venture theme is made for Shopify, you do not need to worry about any coding and will always be updated if Shopify makes any changes to their software.