Let us be honest.
There are more people who failed in affiliate marketing that those who succeeded.
This fact does not make affiliate marketing a scam. It’s only an indication that this business requires hard work.
If you think about the NBA, a lot of people are hopeful of making it to the draft.
But not everyone is picked. What this means is that only the best players are going to succeed.
The same goes with affiliate marketing—you can shoot the basketball as many times as you want, but if you underperform, you will never be a star.
Today, I will share with you some affiliate marketing secrets that many super affiliate marketers have only learned over time and experience.
These secrets are not always mentioned, as the teacher of affiliate marketing does not want to get into any form of controversy.
These affiliate marketing tips and secrets are:
- Ads can fast track your growth
- Only sell lifetime recurring commission
- Choose products with free samples
- Sell the dream, not the product
- You need to create a funnel
Let us explore each secret, and uncover how you can use them to become one of the super affiliates of the world.
Ads can fast track your growth
It is true that you do not need to advertise to grow your affiliate marketing business.
However, it is going to take you years to build your asset.
Any form of affiliate marketing with no advertising involved relies on search engine optimization.
This alone can take months. According to experts, it takes at least eight months for Google to permanently place your article on a spot in its rankings.
Eight months. If you think about it, eight months have gone by, and you are still not getting any clicks, much less a sale.
The same thing goes with social media and answering questions in forums.
Your answers get buried underneath other answers, and your social media posts are a thing of yesterday.
If you use advertising as your affiliate marketing strategy, you can easily put your products in front of people.
Now, it is only a matter of how good your copy is to get a person’s attention.
Super affiliates invest heavily on ads, not just because they want to make a sale right away, but because they want to get email leads.
They create ads that take a person to a squeeze page.
This squeeze page allows them to take the lead’s email address before routing the person to the affiliate’s product page.
Because of this, the affiliate marketer may not have made a sale, but he now has the lead’s email address, and he can start sending email marketing campaigns to these leads.
These, mind you, are not cold leads. They clicked the ad and provided their email address, which means that they are interested.
They did not buy the product now, but they are likely to buy it later.
In short, these super affiliates paid for their market—they invested in ads to build their email list, which will pay off later on.
Only sell lifetime recurring commission
Many affiliates try to sell products from Amazon.
While this works for others, it is not exactly a great choice.
Why? Let us find out.
Suppose that you want to be an Amazon affiliate, and the niche you selected is motorcycling.
So, what you do is to write things about motorcycles, like helmets.
If you convinced one of your followers to buy a helmet worth $100, you get a commission of about $4, considering that Amazon typically pays 4% commission.
The problem with this choice of product is that the person who bought this helmet will never buy a helmet again in the next two years.
A helmet is something that lasts long. This customer is not going to pay a helmet on a monthly basis, either.
Now, to get around this issue of one-time payments, you need to find affiliate products that pay you a commission on a monthly basis.
Most of these are software products—software that a customer has to pay on a monthly basis.
A good example of this is GetResponse, an autoresponder software that pays 33% commission on a lifetime recurring basis.
At the very least, the smallest amount of money that a customer would pay per month is $15.
Let us do the math:
- 33% of $15 is $4.95 per month
- A customer is likely going to use an autoresponder for at least six months
- 6 months x $4.95 = $29.7 for the duration of the customer’s lifecycle
Compare that with Amazon’s $100 helmet, you only get a one-time $4 commission.
Even if Amazon pays 10%, you only get $10 for the helmet sale, and nothing more.
With the GetResponse software, it takes only one customer to earn $29.7.
What if this customer stays for a year? Your earnings shall be 12 x $4.95 = $59.4 for one customer.
If you manage to get 100 customers, that’s $5,940 per year—and this is for one product only.
Choose products with free samples
Convincing a person to buy is tough. It is difficult to ask somebody to part ways with his money.
So, what is the best deal that you can offer?
The best thing you can do is to offer something for free.
While many affiliate marketers offer a lead magnet, they know that the lead magnet can only help them build an email list.
What’s really powerful is to drive the customer to a free product sample.
Again, this is one reason why software products are the best things to promote.
If we take GetResponse as an example, you can offer a free trial to your site visitors and readers.
Most software companies require that the lead provides a credit card number.
Once this happens, you are closer to getting a sale.
Why? Because the moment a lead signs up for a free trial and provides his credit card number, he is highly likely to continue with a plan, even with the smallest one.
Without a free trial, you would be hard-pressed convincing your readers to buy what you are offering.
Here are some ways you can position products with free trial:
- Use a button that says “get free trial here”
- Emphasize on your article or video that if they want to try the product, it is free
- Tell the users how they can benefit from the product
- If possible, do not mention the cost; let them find it out by themselves
- If you mention the cost, only say something about the lowest plan
To succeed as an affiliate marketer, you need leads, and you need sign-ups—even if the sign-ups are free.
Free sign-ups mean that you already got your foot in the door—just a little push and you can make that sale.
Sell the dream, not the product
While you need to sell the product and describe its features, you also have to focus on selling the dream.
In the motorcycle niche we discussed earlier, a good affiliate marketer would focus on how “cool” the helmet is.
If you observe super affiliates, they hook their target lead by showing a good life.
This is one of the most common affiliate marketing hacks.
You need to appeal to the customer’s emotions and not give too much attention to details.
No one really cares if a helmet has 100 mm circumference—what people care about is how they will look cool in it.
So, what does this tell us?
While it is important to show people the features of a product they are paying for, it is more important to stress the benefits.
It is the benefits that people want to buy, not the features.
Here are some examples of how you can present benefits to your customers:
- Instead of saying 1GB storage, say 10,000 songs can fit in
- Instead of saying that the umbrella is made of polyurethane, say that it protects you from the harmful UV rays of the sun
- Instead of saying 5,000 mAh battery say three days of standby time and up to four hours of talk time
See the difference there?
In short, feature dumping does not work in sales.
You need to find a person’s deepest problem, and then present your product as the solution to that problem.
To be able to present benefits, just think of it as the result of a feature.
If the product’s feature is a metal alloy, ask yourself, what can it do?
The metal alloy is stronger than plastic, so you can say that the product you are endorsing is durable.
If you can master the art of selling a benefit instead of a feature, you can expect to grow your sales more easily.
You need to create a funnel
Many affiliate marketers choose to create content on the platform of their choice, but they never build a funnel.
In many cases, the funnel they build is pretty much a basic one.
- Post a blog
- Put affiliate link in a blog
- The lead goes to an affiliate site
And then that’s it. That is not going to work, you know. If it does, it works so rarely.
To succeed as an affiliate marketer, you need to build sales funnels—a step by step journey that your site visitor can take until he gets to the product page and decide if he wants to buy or not.
A good funnel has the following components:
- Landing page – this is your site visitor’s first contact with you; it can be a blog page or a home page
- Squeeze page – after the site visitor saw your offer, what must he do now? What you want is to take the customer’s email address
- Follow-through – as an affiliate marketer, you will not know who among your leads bought your affiliate product; what you need is an auto-responder tool that you can program to send a sequence of emails
You see, a sales funnel is a complicated system that walks a customer through a process step by step.
Many affiliate marketers do not make a sale because they never built one.
Or if they did, the sales funnel they created is not effective.
Affiliate Marketing Secrets Summary
The most successful affiliate marketers are doing things that many who failed did not do.
These secrets are now out in the open—if you take a course, the successful affiliate marketer can show you the ropes, but they will never tell you that these are secrets.
Why? Because in business, nothing in is guaranteed.
Affiliate marketing gurus cannot tell you that these are secrets because if they did, they might send the wrong signal—that you will have a guaranteed success if you use them.
We know that nothing is guaranteed.
Successful affiliate marketers grind it.
They are in tune with the results of what they do—if one marketing strategy does not work, they assess why, fix it, and move on.