Why do you need social proof for an e-commerce business?
Displaying reviews online is a quick way for your customers to make a decision.
Think of a time when you bought something on a friends recommendation. We value the opinion of others before making our own decisions.
It’s important to develop a process where your customers can leave their reviews and also maintain negative reviews so that you can run your business smoothly.
In this article, we will look at the different apps you integrate with your Shopify store to increase trust and conversions.
Let’s dive in.
Product Reviews is a free to use app developed by Shopify. This means you will have a reliable app that is constantly being updated by Shopify.
When you install the app, it will automatically adjust to match your store’s look and feel. You don’t have to waste any time manually changing the colors to suit your store.
Why you should use Product Reviews
Customers can leave a rating for your product between one and five stars.
You can see your customer’s email address which you can use to contact them directly to resolve any issues.
You can also respond to your customer’s review which is visible to the public. This helps develop trust and shows your responsiveness to your customers as a business.
What are the benefits of Product Reviews
Free – Without any monthly payments, you can increase trust on your store for free.
Flexible Design – You can edit the layout, colors and text without having to code.
Bulk Actions – Mange customer reviews quickly and easily.
Import and Export CSV – Import and export your reviews as a spreadsheet
Using the Product Review app will help Google index your reviews in the search results. This helps attract organic traffic to your store because it is related to what your customers are searching for.
Rivyo has both a free and paid version. The paid version will give you access to all the apps functionality compared to the free version.
Rivyo also allows you to import reviews from Aliexpress which is a great feature for new dropshipping stores looking to build trust.
Why you should use Rivyo
- Customers have the ability to upload their own images when leaving a review on your store.
- Rivyo allows customers to ask pre-sale questions about your products. By answering your customers’ questions, it can persuade them to make a purchase from your store.
- As the store admin, you have access to a real-time dashboard which displays information about published reviews and total published questions.
- Automated email after a transaction is completed on your store. These emails can also be customized to suit your business’s branding.
If you decide to sign up to Rivyo’s paid plan at $29 a month, you will have access to key features such as:
- Import reviews directly from Aliexpress. This is very useful for people who are dropshipping products from China.
- Display reviews as testimonials anywhere on your store to increase social proof.
- Export unlimited reviews in CSV file format.
- Customizable review module. You can adjust the text colors, font sizes and button styles.
- Verified icon helps validate real customer reviews on your store.
- SEO search widget: Displaying star ratings for your products when it appears on Google. This helps increase click-through rates to your store.
Rivyo can also be integrated with Instant Search+, EasyTabs, EasySlide and ReConvert.
If your customer leaves a review on one of your social networks, you can easily display their reviews on your website by using the Kudobuzz app. Reviews on your website help build social proof and trust, therefore increasing your sales and profits.
Your customers can easily leave their reviews using on-site widgets. These widgets are customizable which you can modify the form to attract more customers to leave their reviews.
You can also send out request emails to remind your customers who forgot to leave a review. Offering incentives with these emails can encourage your customers to stay loyal to your brand and increase repeat purchases.
Furthermore, Kudbuzz also lets your customers ask you questions about a product. By replying to these questions, it will help other customers who might have the same pain points that are stopping them from making a purchase from your store.
You can also showcase star ratings on multiple pages on your website. By displaying social proof throughout the customers’ user journey can persuade them to make a purchase from your store more quickly.
Why you should use Kudobuzz
- Marketing – Attract more potential customers from your social networking channels by sharing reviews. You can increase your reach and drive more traffic to your store.
- Seo – Attract more clicks when a customer searches for your product on Google. Rich snippets helps attract the visitors’ attention to click on your store’s links.
Kuddobuzz also comes with a free and paid version.
The free version allows you to:
- Publish up to 10 reviews.
- Connect 1 social media account and sync up to 10 social reviews.
- You can send out up to 50 review request emails to your customers every month.
If you need more features, the paid version allows you to:
- Publish Up To 3000 Reviews.
- Connect all your social media account and sync unlimited social reviews.
- Send out up to 10000 review request emails to your customers every month to request for reviews.
- Show ratings in Google search results and increase how many visitors land on your store.
- Respond to reviews especially negative ones to show how great your customer service is.
- Allow site visitors to ask questions about your product or service. Displays answers for the benefit of future customers.
- Send out discount coupons to customers who leave reviews.
Stamped.io has one goal: to increase your store’s social proof. As a result, you will be able to increase your conversions.
This app also allows you to collect products reviews via emails. This feature is very useful for the customers who have made a purchase but forgot to leave their feedback.
Stamped.io comes with a free and paid plan.
The Lite Plan includes:
- Up to 50 orders/month
- History Orders Import
- Social Share
- Reviews Commenting
- Rich snippet
- Display Reviews Widgets
- Facebook Reviews Tab
Why you should use Stamped.IO
Marketing & Upsells – Use coupons to entice your customers to share their reviews.
Increase Organic Traffic – Displaying star ratings on your products can help increase your rankings in Google search. Starting Ratings help increase Click Through Rates.
Fully customizable – emails and review widgets can be tailored to stay consistent with your brand. You can activate a review page
Custom Forms – Tailor your email marketing campaigns to connect with your audience
Affordable Pricing – Stamped.IO starts off with a $15 a month subscription which will give you access to more advanced features.
Easy Integration – You can use Stamped.IO on most e-commerce platforms such as BigCommerce, Magento, Ecwid and WooCommerce.
Always make sure you have a steady cash flow to cover your business expenses before spending money on a paid plan.
Monthly subscriptions can slowly add up over time if you are not careful. The free plan is enough to get you going if you’re a beginner with your store.
Next on the list is Enorm. Unfortunately, Enorm is not free to use.
It does come with a 7-day free trial to give you enough time to test out the app. Their paid plans start at $2.99 a month.
Enorm allows your customers to upload their own photos when leaving a review. Showcasing customer-generated content on your store is a quick way of building social proof.
Each paid plan comes with different features. The basic plan lets you have one image per review up to a maximum of 100 products.
It also provides a maximum capacity of 1000 unique reviews which includes four different layouts.
Enorm’s Pro Play starts at $7.99 a month and includes reviews for up to 300 products on your store and an extra 3000 reviews. You can also download all the data into a spreadsheet to analyze your customer’s feedback.
If you have a large inventory then the Premium Plan is something you should consider. From $11.99 a month, you can manually request reviews from your customers.
But don’t worry, you can send your requests in bulk, up to 150 emails at a time.
The Enterprise plan is $16.99 a month and is suitable for stores that have an ongoing product count. There isn’t much difference between the Pro Play and Enterprise subscription.
You will receive 600 product reviews for your store.
Yotpo is an all-purpose Shopify review app which can be integrated with social media platforms like Facebook and Instagram.
Yotpo can also be integrated with other marketing apps like email responders.
Yotpo comes with a free and paid version. The free version also allows you to collect photos.
Your customers can ask questions before making a purchase on your store. This app will help build trust, drive more traffic and increase your conversion rate.
Why you should use Yotpo
All-in-one: Collect reviews, rating, photos and Q&A from customers.
Drive more traffic: Display product ratings in organic searches. Products ratings convey social proof which increases click-through rate.
Efficiency: Share your customer’s feedback on your social networks with a simple click.
Build your brand: Sharing your customer’s reviews can help build raving fans.
Make better decisions: Commit to business decisions based on analytics and customer feedback.
Yotpo comes in two plans. The Growth Plan starts at $29 a month which includes the following features:
Email Upsells: Great feature to make more money. You can send automated emails to respond to customer purchasers or tailor your emails for a more personalized experience.
Coupons: Create discounts for your customers. People love bargains!
Review Carousel: Customers can view reviews by swiping left to right.
If you’re looking for more features with this app, you can also contact the Yotpo experts if you are looking for a more customized marketing solution for your business.
Similar to Enrom, Loox also focuses on photo reviews. The app allows your customers to upload photos of their purchase onto your store.
Content curated by your customers helps improve your store’s social proof.
This app is great if you’re planning to dropship products. Sometimes the product images from suppliers may not be the best quality and having photos made by your customers can help build more trust and authenticity.
Loox is not a free app but you have the opportunity to give the app a try for 14 days. Since you have only 2 weeks, it is recommended to install the app when you have the time to use it. You will be able to test it to see if it is worth paying for the monthly subscription.
There are four plans which you can choose from once your trial finishes. The main difference between each plan besides the monthly fee is the number of email review requests you can send out to your customers each month.
- Basic: $9.99 – 100 Emails
- Advanced: $24.99 – 500 Emails
- Pro: $49.99 – 1500 Emails
- Enterprise: $99.99 – 10 000 Emails
Why you should use Loox
Review carousel: Select which revies you would like to display throughout your website.
Reply to reviews: Being able to reply directly to reviews shows that your business takes customer service seriously.
Email Marketing: Customize email campaigns and modify review questions to find any pain points your customers might have.
Optimized for mobile: Expect great user experience on most mobile devices.
Customer coupons: Create discounts as an incentive for your customers to leave a review on your store.
Loox is best used when you are making consistent sales.
EggViews automatically sends out a review request to your customers who have purchased from your store after a number of days. This is a very useful feature to collect reviews from your customers who forgot to leave their feedback.
You have full control over the number of days to send out these requests. Once an email is sent out, your customers can leave their feedback by replying to the email.
Your website will be automatically updated with the new product review.
Why you should use EggViews
Photo Reviews: Customer generated photos makes your reviews more personal.
Verified Badges: The app automatically checks your customer’s order history and applies a “verified badge” for authentic reviews.
Coupons: You can send coupon codes to customers who have left a review on your store. These coupons can be tailored for specific actions.
Automated: Review requests are automatically sent out when a purchase has been made. You can also set a reminder to send out emails after a number of days.
EggViews is a great review app if you love to read data. EggView displays a dashboard where you can easily analyze review stats and make better business decisions.
Judge.me Product Reviews aims to increase your store’s conversion rate and organic traffic by leveraging your customer-generated content.
Judge.me comes in two versions, free and a $15 per month paid plan.
With the free plan, you will have access to the following features:
- Unlimited review requests
- Review Carousel
- In-email review form
- Curate reviews
- SEO Rich Snippets
- Review import
- Widget 2.0
For $15 a month, you will have access to all the free features and also the following:
- Photo reviews
- Automatic reminders
- Reward coupons
- Q&A, Custom forms
- All Reviews Page
- Facebook Social Push
- Google Shopping
Judge.me app is fully customizable to suit your stores’ branding and theme. they also provide 24/7 email and chat support in case you need help with configuring the app.
Collect your customer’s testimonials and display them anywhere on your website using the Testimonials & Photo Reviews app.
Customers are always reading past reviews before making a decision to purchase the item.
Why you should use Testimonials & Photo Reviews
- Premade templates which you can use and customize.
- Your customers can submit their review by using the form widget.
- Collect photo reviews to add a more personal touch to your branding. Create more social proof and trust.
- Display your reviews in grid or slideshow format.
- Customers can submit a review by responding within an email.
Even though the app isn’t free to use, it does come with a 7-day free trial.
There are three paid plans, the Basic plan starting at $9.99 a month and the Premium plan which costs $29.99 a month.
Basic Plan Features:
- Add up to 100 Testimonials
- Grid/Slider View
- Layout Customizations
- Export Testimonials
Pro Plan Features:
- Testimonials + Reviews
- Add up to 200 Testimonials
- Grid/Slider View
- Layout Customizations
- Export Testimonials
Premium Plan Features:
- All the features in Pro Plan +
- Add up to 300 Testimonials
- Review Submission from Email
- Review Request Email Manually
Having customer reviews for your online store is a must if you want to increase your conversions and profits. Showing social proof helps build trust with new visitors.
When you’re already making consistent sales, it is recommended to invest in one of the apps mentioned above to create a powerful marketing strategy for your online business.
You can also use free apps until you have enough cash flow to pay for monthly plans.